Dingdong Dantes strolled into a bustling shop located in the Mall of Asia. Casually dressed in jeans and a sleek black shirt, the 42-year-old actor and TV host exuded effortless coolness.
The moment he stepped foot inside, the room seemed to buzz with anticipation as he was officially introduced as the first and only global brand ambassador of a renowned Italian brand.
Surrounded by a tight circle of dedicated security personnel, Dingdong’s magnetic presence couldn’t be contained. With an infectious smile gracing his face, he warmly acknowledged the eager fans who had gathered around the shop, he even accommodated a few selfies.
Hands down, Dingdong is the epitome of a celebrity who leaves a lasting impression.
Alongside legendary F1 superstar Lewis Hamilton, Dingdong proudly stands as one of Police’s esteemed brand ambassadors. Their dynamic presence was recently showcased on a digital billboard in the iconic Times Square, New York City, as part of Police’s grand celebration for its 40th Anniversary.
“It felt bold. It felt very, very big. Because when you presented the idea, you said it’s in celebration of Police’s 40th year. And I said, ‘Wow.’ What better way to do this than what we have done. It was exactly what audacity really means. So, I said I’m very honored and thankful for the trust. And now, we’re celebrating Police’s 40th year and it is a very, very important milestone for me,” the Family Feud host said on being chosen as Police Lifestyle’s first and only Filipino global ambassador.
In sync with this momentous milestone, the brand has unveiled its global campaign, #AudacityWanted, which aims to redefine coolness by breaking free from stereotypes. The campaign highlights that true masculinity transcends traditional norms and embraces an Evolved Style while maintaining a Timeless Look. This sentiment is reflected in the latest collection of Police Eyewear and Watches.
Valentina Olivier, the Asia Pacific Regional Marketing Head of De Rigo Vision, expressed her thoughts on the campaign, stating, “Audacity Wanted perfectly embodies the soul and essence of Police, which has been a pioneer in the industry for the past 40 years. The brand has always been at the forefront, anchored in its timeless contemporary look. We hope this campaign inspires consumers to be daring and forge their own path.”
Dingdong, known for his unwavering belief in defying norms and making a difference, enthusiastically embraced the #AudacityWanted Movement with Police Lifestyle.
He shared, “I am honored to join the #AudacityWanted Movement with Police Lifestyle, as I strongly believe in challenging conventions and leaving a mark.”
Police Eyewear and Watches can be found nationwide at Ideal Vision, Watch Republic, and The SM Store. The collection is also available for purchase online at https://policelifestyle.com/ww-en/dingdong-dantes-x-police-lp, allowing enthusiasts to explore and embrace the audacious style exemplified by Dingdong and the Police brand.
With Dingdong as their esteemed global brand ambassador, Police continues to captivate fashion enthusiasts and trendsetters around the world, reinforcing their position as a timeless symbol of audacity and style.