spot_img
28.6 C
Philippines
Friday, March 29, 2024

Pop icon Kylie Minogue invites Brits Down Under 

- Advertisement -

Australia has launched a new tourism campaign starring singer Kylie Minogue aiming to attract British tourists fatigued by Brexit to escape on a laid-back Down Under holiday.

Pop icon Kylie Minogue invites Brits Down Under 
Kylie Minogue, 51, in 'Matesong,' a tourism campaign ad aimed at encouraging Britons to take a break in Australia. 

The three-minute advertisement, which premiered ahead of the queen’s televised Christmas Day address in Britain, begins with a primly dressed Minogue apparently at Sandringham, the monarch’s country home, before the set disappears to show the pop star on a beach of the same name in Australia.

London-based Minogue begins by singing “This year’s been tough and confusing, but progress is moving” before antipodean comedian Adam Hills jumps in with “Well, at a glacial pace.”

“But all of Australia loves you, and we’ll never judge you,” the 51-year-old former Neighbours star continues.

The “Matesong” video later alludes to Brexit again with the lyrics “negotiating tricky trade deals is a shocker”.

- Advertisement -

Tourism Australia said the Aus$15 million ($10 million) campaign was its largest investment in the British market for more than a decade. 

The ad—which also features world tennis number one Ashleigh Barty, Olympic swimmer Ian Thorpe, and ex-cricketer Shane Warne—is part of a three-year global Tourism Australia campaign worth Aus$38 million. 

- Advertisement -

LATEST NEWS

Popular Articles