PHirst Park Homes Inc. (PPHI)–the affordable housing unit of listed developer Century Properties Group, Inc. in partnership with Japan’s global business enterprise Mitsubishi Corporation—expands to northern Luzon with the launch of PHirst Park Homes Pandi.
Kapuso actor and The Gift lead star Alden Richards delighted fans and unit buyers in Pandi, Bulacan as he hosted the grand launch of this latest development in the municipality on Oct. 19.
Apart from the being the event’s master of ceremonies, the 27-year-old TV actor also performed a medley of OPM songs like “Kung Di Ria Lang Ikaw” and “Sa Ngalan Ng Pag-ibig,” and Calum Scott’s hit ballad “You Are The Reason.” Thereafter, he accommodated a photo opportunity with a few lucky fans and some unit buyers.
The Pandi project unveils today 11 hectares out of the planned 18 hectares, with an initial P1.6-billion inventory of the planned P2.9 billion in total sales revenues. It is a follow up to the success of PHirst’s first three communities in Tanza, Cavite; Lipa, Batangas; and San Pablo, Laguna which has sold 3,800 homes valued at P6.4 billion as of August 2019.
With the addition of the Pandi project, PHirst Park Homes’ footprint now covers 75.2 hectares and 7,908 units, worth P13.3 billion.
Located near the Pandi Municipal Hall and Immaculate Conception Parish, PHirst Park Homes Pandi is also accessible via the Santa Maria Pandi Road from the Bocaue or Balagtas exits of the North Luzon Expressway.
“ We are very excited to launch PHirst Park Homes Pandi in Bulacan, our maiden development north of Metro Manila and the fourth project under the PHirst brand. This gated residential project adopts modern architecture with numerous outdoor amenities at attainable price points, upholding our commitment to provide top-notch homes to first-time Filipino homebuyers as we continue expanding our footprint in northern Luzon,” said Ricky Celis, President of PPHI.
PHirst Park Homes successfully redefined the affordable housing segment in the Philippines by integrating 4 virtues in all its developments. Also known as 4C’s, each PPHI project can be described as Complete, Conceptive, Connected, and Convenient. “PHirst Park Homes is becoming known in building communities that are a class of their own. Our homes are complete and move-in ready, we’ve introduced conceptive amenities that go beyond the basics, we are connected through WiFi zones and a community shuttle, and we offer convenient payment terms,” Celis said.
As the-first-of-its-kind residential community in Pandi, the project offers two-storey modern designed homes, Unna single-attached and Calista townhouse cluster, with floor areas of 40sqm to 54sqm, respectively. The price per house and lot starts at P1.3 million.
In the heart of a serene and rustic ambiance of Bulacan, PHirst Park Homes Pandi will feature generous open spaces bike lanes, bicycle racks, and a jogging path. The central amenity area has free WiFi access, a clubhouse for events, lap pool, kiddie pool, shower room, outdoor basketball court, and parking area. The gated community will have 24/7 security with installed CCTVs in public areas, a shuttle service going to and from key retail establishments and transport terminals, and activity nodes that include table and life-size versions of popular board games such as Chess, Checkers, Chinese Checkers, Snakes & Ladders, and Tic Tac Toe.
As the fastest growing affordable homes developer outside of Metro Manila, PPHI aims to roll out 11 more out of 15 master-planned communities in the next four years to address the country’s reported housing backlog of 6.6 million. This year, PPHI will further expand in the growth areas of CALABARZON and Central Luzon.