GMA Masterclass: The Icons Series is back in featuring some of the biggest names in various industries, with GMA Network’s Chief Marketing Officer (CMO) Lizelle Maralag gracing the event last March 3 in St. John Paul II College of Davao, Davao City, and last March 4 in Notre Dame of Dadiangas University, General Santos City.
Maralag shared with students and other participants the journey toward her passion for integrity as one of the respected icons in the marketing field. The event was also open to online participants. Last October 28, GMA’s CMO also led the first leg of the 2022 ‘The Icons Series’ at the University of San Jose Recoletos in Cebu City.
The first Mindanao leg of the 2023 series last March 3 and 4 was joined by the equally respected First Vice President and Head of GMA Regional TV and Synergy, and Acting Head of GMA Integrated News Oliver Victor B. Amoroso, whose vision gave birth to the GMA Masterclass Series.
“The campaign for truth and education never stops for GMA Network. We are honored to have our very own Chief Marketing Officer Lizelle Maralag joining us in the continuation of our GMA Masterclass: The Icon Series. Her experience and expertise has definitely inspired students and other participants to be the best in their respective fields,” says Amoroso.
“Through The Icon Series, we at GMA Regional TV and Synergy hope that we can spread the passion and inspiration to more Filipinos all over the Philippines by sharing with them the insights from the country’s icons themselves,” the TV network executive adds.
GMA Regional TV Anchor and Senior Desk Editor Sarah Hilomen-Velasco and sportscaster Martin Javier hosted the Davao and General Santos legs. Successfully closing both events is Senior Assistant Vice President and Deputy Head for Regional TV Operations and concurrent Station Manager for Southern Mindanao Mariles G. Puentevella. Singer Hannah Prescillas also graced the event with a musical performance.
The GMA Masterclass: Icon Series is another initiative by GMA Regional TV and GMA Synergy, the same teams that produced the GMA Masterclass Series.
Launched in 2018, the GMA Masterclass Series aims to provide students and professors with another venue for new learning and discourse on various local and national issues. It has been recognized as “The Most Development Oriented TV Plug” at the “Gandingan 2020: The 14th UPLB Isko’t Iska Multi-media Awards” and took home the second Excellence Award under Communication Training and Education Category at the 18th Philippine Quill Awards.
The Icons Series, which began in November last year, is a continuation of the GMA Masterclass Series in Luzon, Visayas, and Mindanao. Award-winning broadcast journalist Howie Severino conducted the second leg of the 2022 The Icons Series last November 12 at Naga College Foundation in Naga City.