The Philippines’ leading broadcast firm GMA Network continues to be at the top among 15 news brands after getting the highest trust score for another year in the latest Reuters study.
In the Digital News Report 2022 released by the University of Oxford’s Reuters Institute for the Study of Journalism, 70 percent of the respondents who have heard of GMA Network find the brand trustworthy.
In turn, GMA’s flagship AM radio station, Super Radyo DZBB climbed to the third spot this year with 65 percent in the said ranking, beating other radio stations included in the report.
The said report likewise ranked the weekly reach of the brands’ TV, radio, and print as well as online platforms with GMA still emerging as the number one in both categories.
The network topped the “TV, Radio, and Print” category, recording a weekly usage of 57 percent for its newscasts bannered by 24 Oras and Saksi.
For online, GMA News Online got the highest weekly usage with 51 percent.
The Digital News Report 2022 was based on a poll of 93,432 people, where 2,023 are Filipino adults.
Respondents are from 46 media markets in six continents polled online between January 18 and February 2. It noted that overall trust in news rose as Filipinos turned to media amid a surge of COVID-19 cases around the time the survey was conducted.