A commitment to inspiring and encouraging personal progress, Johnnie Walker introduced the #KeepWalkingPH 21 Day Challenge and urged Filipinos to overcome their self-doubt and take the first step toward achieving their ambition.
Held in SM Aura Premier’s IMAX Cinema on Jan.11, the evening saw a coming together of Manila’s tastemakers, celebrities, and media partners celebrating Johnnie Walker’s legacy of inspiring personal progress.
Among the guests who publicly declared their ambitions that night were former Pinoy Big Brother housemate Patrick Sugui, actors Khalil Ramos and Sarah Carlos, comedian Rodfil Obeso, and Asia’s Next Top Model finalist Jodilly Pendre.
An initiative under the Keep Walking Philippines campaign, the #KeepWalkingPH 21 Day Challenge asks participants to publicly declare their goals through 21 social media posts. Johnnie Walker believes that every Filipino is capable of overcoming self-doubt and thus, inspires everyone to take that first step towards personal progress.
“When our abilities are questioned, we lose confidence in ourselves. Self-doubt is the universal barrier to progress that we all have to face on a daily basis,” shares Diageo Philippines General Manager Vanee Gosiengfiao. “The Johnnie Walker brand has always encouraged people to keep walking towards personal progress and continues to do so through the #KeepWalkingPH 21 Day Challenge, a simple yet meaningful act that helps us form a habit that encourages self-belief.”
Through its Keep Walking Philippines campaign, Johnnie Walker has recognized the inspiring stories of those we consider modern-day heroes. As evident in the stories of photographer Xyza Bacani, director Brillante Mendoza, and innovators Aisa and Raphael Mijeno of SALt – every Filipino has the ability to progress towards big bold heroic ambitions. Overcoming the uncertainty in one’s self can be the driving force to success as long as you keep working at it.
For more information about the Keep Walking Philippines campaign and 21 Day Challenge, you may visit Johnnie Walker’s official Facebook page at https://www.facebook.com/JohnnieWalkerPhilippines.