Box-Office Queen AiAi de las Alas extended her endorsement contract with the country’s no.l bihon manufacturer, Centennial Food Corporation.
President Bobby Co said he is glad to extend his company’s partnership with the Philippine Comedy Queen for the product.
AiAi signed her first endorsement contract with Hobe Bihon late last year, and seeing good results, Co decided to extend the partnership up to 2017.
“We believe in AiAi’s strong endorsement power as proven by our improved sales, that is why we requested her to renew with us, and I’m glad she agreed. We will also have a TV commercial for AiAi aside from a massive nationwide promotional campaign,” Co says.
This contract extension with Hobe Bihon marks a lot of positive developments for AiAi’s showbiz career.
Recently, she finished shooting two movies, Mighty Yaya for Regal Films and the indie film Area. She has two TV shows on GMA-7 – Sunday Pinasaya and Hay Bahay (with box-office king Vic Sotto). Both are enjoying good ratings, so far.
“It was easy for me to say ‘yes’ sa extension kasi mabait naman si Bobby Co sa akin, and he has supported a lot of my projects, at sa lahat ng celebration, mapa birthday, New Year, Christmas etc. and besides, talaga namang masarap ang Hobe Bihon,” says AiAi.