Overnight sensation Yaya Dub, or Nicomaine “Maine” Mendoza in real life, is the latest talk of the town. Her popularity even surged when her onscreen paring with Alden Richards became a huge hit among televiewers and social media junkies.
The 20-year-old Culinary Arts graduate at De La Salle- College of St. Benildebis the latest addition to Eat Bulaga’s Problem-Solving portion where she plays girl Friday to Wally Bayola’s noontime alter ego, Donya Nidora. In reality, she secretly wanted to be a celebrity or showbiz personality one day.
The long-running noontime show suddenly got elevated TV ratings figures after the introduction of the new “love team” on July 16. Eat Bulaga now has more than 20 percent TV ratings, which is even higher than the numbers produced by primetime ratings leader Pangako Sa’Yo.
Obviously, Kapuso network has hit the jackpot with the onscreen love team of Alden and Yaya Dub, or AlDub to their fans. On their own, they each have notable achievements. Alden has a string of successful television projects, while Maine, as we all know, is hailed as the Dubsmash Queen. Her videos on the popular video-messaging app had millions of views. But when they’re together, people just can’t get enough of them. They even now have a dedicated Facebook, Instagram and Twitter accounts – all created by their supportive fans that rapidly grow in numbers each day.
Kapuso network has been trying to build up several love teams but none of them got this kind of reception from the public. Even the established onscreen pairs in the network don’t experience such massive attention.
Since everyone loves clichés, Kapuso network should strike the iron while it’s hot (the pair’s surprise success shouts gold mine in business perspective). A sitcom or a rom-com would definitely satisfy the growing demands of fans to see the two together.
Now it can be said, move over JaDine, LizQuen and KathNiel because television has a new and refreshing onscreen pair that makes fans of all ages giggle.
A daily dose of Wowowin?
People were expecting Willie Revillame to announce on national television that Wowowin would have its final telecast on Sunday. Apparently, that did not happen.
Speculations were strong that Willie’s WBR Entertainment Productions, Inc. is losing a lot of money (read: millions of pesos) in the production and airtime cost of Wowowin. That’s basically the reason people were thinking the show was going off air. Add to that the low ratings Willie’s show has been posting after its premiere.
But people from the show’s production team vehemently deny the rumor. Though the show is currently having a tough time, it’s not bidding television goodbye [yet]. It might even go daily from being just a weekly program since that’s what Willie has been lobbying from the time the show had its first telecast.
If Wowowin is having some challenging times, including losing money for the high cost of producing a weekly 90-minute show, would it be reasonable to shift to a 30-minute daily programming? Sure it can take over the timeslot of My Mother’s Secret, which is ending this Friday. But that will not really solve the problem since viewership is relatively low in this timeslot and advertisers are not willing to invest their disposable money on a show that doesn’t have much viewers.
So, what’s left to do? As a businessman, Willie knows exactly what the answer to this question is.