Big data gives real estate players edge

PLDT recently rolled out a line-up of services, through its large enterprise group PLDT Alpha, to shore up the growing Philippine real estate industry 

Using its big data capabilities, PLDT Alpha Enterprise launched digital services, such as data insights, to help real estate companies validate their property developments and project designs better, and to have a deeper understanding of their target markets’ respective profiles. 

Less big city-centric. Serious property developers are building growth centers outside Metro Manila to set up residences, office spaces, and entertainment venues. They need more information about their buyers to meet a plethora of lifestyle, financial, and geographical needs.
These solutions could helpfully guide these companies to design and tailor-fit the right properties for people in various areas.

“Real estate companies face the challenge of zeroing in on relevant market segments given the  diversity of property buyers’ needs,” said first vice president & head of PLDT Alpha Enterprise, Jovy Hernandez. “They need to change the way they seek and use information so that they can offer development to the right target market more effectively.” 

Big data enables the combination of several subscriber attributes which can be used to gain insights into their socio-economic class, lifestyle, and mobility patterns. This can help the property developer in terms of design and pricing, such as identifying the size of the property per unit, and identifying what amenities and facilities will be relevant to the target market. 

“Big data opens new possibilities that can change the way real estate firms do business and stay ahead of the competition by providing meaningful intelligence that can spur business growth,” said Hernandez. 

Topics: Big data , PLDT , PLDT Alpha Enterprise
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