With 43 million eSports enthusiasts in the Philippines, it is not surprising that Filipino gamers have dominated international online gaming competitions.
This year, Philippine teams bagged consecutive championships – emerging as the best team in the Mobile Legends: Bang Bang M2 World Championship in January and the regional champion of the FIBA Esports Open last month.
“43 million gamers – that is almost half of the population of the country,” said Jun Lasco, founder and CEO of Kalaro, a super app that serves as a portal for gaming enthusiasts, game strategists, tournament organizers, and even potential sponsors.
Lasco acknowledged that the country has the potential to become an eSports powerhouse with the right support and capacity-building for the Filipino gaming community.
“Kalaro is now here, a new-generation esports digital platform created to empower Filipino players. The people behind Kalaro understand the potential of the eSports industry and how gamers and other stakeholders could actually benefit and level up the quality of their lives when the whole community works and plays together,” Lasco said.
There are a lot of benefits that eSports enthusiasts can get from Kalaro:
Tournament Management – With just a few clicks on the Kalaro app, one can take charge of player registration, team formation, bracketing and promotion of multiple tournaments. Managing and scaling eSports competition anytime, anywhere has never been this easy.
Brand Integration – Kalaro can be a platform to combine monetization and activation of brand campaigns at the same time. Companies have the opportunity to organically tap the gaming community to support products and services that sponsor eSports events.
In-app Social Media and Content Browsing – Widen your network with real-time interaction with other gamers while you hone your gaming skills at the same time. There is a bigger chance of discoverability since this will also serve as a social media platform and video hub of the gaming community. There is likewise an in-app currency made up of gems for cashless transactions and better gaming experience.
In-app Advocacy – Kalaro also promotes work-life balance while driving eSports and public sustainability with the goal of having gamers recognized as true athletes in the world of eSports. More companies will then realize the value of using eSports as a team building initiative to develop camaraderie, schools will accept online games as part of their curriculum just like in other countries, and the government will further support the eSports industry.
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