34th Anniv Suppl

Upcycling startup Craftcha tops J&T Express' Certified Lokalista campaign

J&T Express Philippines has chosen 10 winners for its Certified Lokalista campaign, headlined by Pasig-based online business Craftcha which got top marks at 98.33 percent.

The winners, which bested over a thousand other small and medium online-based enterprises from across the country, will enjoy safer, faster, and more reliable delivery services worth P20,000 each from J&T Express.

“Filipino entrepreneurs, especially those who went above and beyond amid the mobility restrictions brought about by the pandemic, deserve to be supported and recognized for their creativity and tenacity," said

J&T Express Philippines Vice President Zoe Chi.

Craftcha, in particular, upcycles discarded items such as flour sacks, cloth scraps, old jeans, and outdated clothing into tote bags, pants, masks, and other everyday items.

Together with the Department of Trade and Industry, the winners were chosen based on the following criteria: 50% content, or the power of storytelling in describing their offers; 30%, creativity of their communications in conveying their ideas; and 20% authenticity and their use of homegrown materials for their products.

Craftcha founder Merlita Manicad said her business was inspired by her harrowing experience during Typhoon Ondoy in 2009.

“We put up a business that advocates cloth waste management in minimizing plastic bag use. Coupled with our interest in crafting goods, creativity, resourcefulness, and concern with the environment, these drove us to continuously create goods that are sustainable and purposeful. Craftcha takes pride in its environmentally friendly, functional, and sustainable products," Manicad said.

Other winners are as follows:

- Philocalist, a Makati-based startup that serves coffee and tea lovers their favorite drinks owned by Venus Hate. The business idea, she said, came during one lay-over in Japan where she observed how “Japanese people love and enjoy coffee drips and loose-leaf tea.” 

- Sheila-Ann Soriano’s Arts and Crafts Handicrafts Store offers handcrafted woodworks, done by her very own father who has been in the industry for many years now. “We cater the exact needs and wants of clients. We craft clients’ imagination with elegance, creativity, and craftsmanship,” said the 21-year old Soriano who fulfilled her college dream of marketing her father’s talent.

- Made By Pearl Sewing Services provides consumers eco-friendly alternatives such as washable and reusable cloth diapers, drool pads for baby carriers, back towels, cloth menstrual pads, face masks, and produce bags, among others. Owner Jo Anne Pearl Tadeo’s zero-waste lifestyle motivated her to pursue this type of business. “Made by Pearl believes in the power of innovation. We knew right off the bat that we wanted to provide solutions from our long-standing problems,” the Pampanga-based entrepreneur said.

- Uniquely Online Store and Gawang Pinoy Shoe uplifts the livelihood of Filipino artisans through locally-made women's shoes and sandals from Marikina City and Liliw, Laguna. "By selling these products, we are alleviating the livelihood of our hardworking shoe makers while also showcasing the talent of Filipino artisans. We are immensely proud that our shoemakers can create sophisticated shoe designs built with 100 percent quality,” store owners Mary Chris Koh and Leo Fe Barte said.

- Germano’s Chili, owned by Gerome Panlilio, offers chili garlic products.

- Meridian Pet Supplies by Ivy Tirazona caters to the pet needs of Quezon City residents.

- CHYReativehandSZ by Diana Marquez creates and distributes sewn and crocheted products.

- Batik Atbp, Mikel Mendoza’s souvenir shop, promotes the culture of indigenous people in Northern Luzon.

- Lorna’s Gourmet by Eugenio and Ma. Lucille A. Dalida sells gourmet tuyo.

To learn more about the Certified Lokalista campaign, follow J&T Express’ Facebook page (https://www.facebook.com/jntexpressphilippines/) or Instagram at @jntexpressph

Topics: J&T Express Philippines , Zoe Chi , Lorna’s Gourmet , Batik Atbp , CHYReativehandSZ , Meridian Pet Supplies , Germano’s Chili , Uniquely Online Store and Gawang Pinoy Shoe , Made By Pearl Sewing Services , Sheila-Ann Soriano’s Arts and Crafts Handicrafts Sto
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