Tuesday, February 7, 2023
manilastandard.net
ADVERTISEMENT
  • About
  • News
    • Top Stories
    • National
    • World News
    • Pinoy Abroad
    • Features
  • Opinion
    • Editorial
    • Columns
    • Soundbytes
  • LGUs
    • NCR
    • Luzon
    • Visayas
    • Mindanao
  • Business
    • Corporate
    • Economy & Trade
    • Stocks
    • Money
    • Agri & Mining
    • Power & Tech
    • IT & Telecom
  • Sports
    • Basketball
    • Volleyball
    • Fightsports
    • Active
    • Sports Plus
    • One Championship
    • Columns
  • Entertainment
    • TV & Movies
    • Celebrity Profiles
    • Music & Concerts
    • Digital Media
    • Columns
  • Lifestyle
    • Food
    • Culture & Media
    • Fashion
    • Health and Home
    • Leisure
    • Shopping
    • Columns
  • Others
    • Pets
    • Pop.Life
      • Newsmakers
      • Hangouts
      • A-Pop
      • Post Its
      • Performances
      • Malls & Bazaars
      • Hobbies & Collections
    • Technology
      • Gadgets
      • Computers
      • Business
      • Tech Plus
    • MS ON THE ROAD
      • Sedan
      • SUV
      • Truck
      • Bike
      • Accessories
      • Motoring Plus
      • Commuter’s Corner
    • Home & Design
      • Residential
      • Commercial
      • Construction
      • Interior
    • Spotlight
    • Gallery
      • Photos
      • Videos
    • Events
      • Seminars
      • Exhibits
      • Community
    • Biyahero
      • Travel Features
      • Travel Reels
      • Travel Logs
  • Advertise with Us
No Result
View All Result
  • About
  • News
    • Top Stories
    • National
    • World News
    • Pinoy Abroad
    • Features
  • Opinion
    • Editorial
    • Columns
    • Soundbytes
  • LGUs
    • NCR
    • Luzon
    • Visayas
    • Mindanao
  • Business
    • Corporate
    • Economy & Trade
    • Stocks
    • Money
    • Agri & Mining
    • Power & Tech
    • IT & Telecom
  • Sports
    • Basketball
    • Volleyball
    • Fightsports
    • Active
    • Sports Plus
    • One Championship
    • Columns
  • Entertainment
    • TV & Movies
    • Celebrity Profiles
    • Music & Concerts
    • Digital Media
    • Columns
  • Lifestyle
    • Food
    • Culture & Media
    • Fashion
    • Health and Home
    • Leisure
    • Shopping
    • Columns
  • Others
    • Pets
    • Pop.Life
      • Newsmakers
      • Hangouts
      • A-Pop
      • Post Its
      • Performances
      • Malls & Bazaars
      • Hobbies & Collections
    • Technology
      • Gadgets
      • Computers
      • Business
      • Tech Plus
    • MS ON THE ROAD
      • Sedan
      • SUV
      • Truck
      • Bike
      • Accessories
      • Motoring Plus
      • Commuter’s Corner
    • Home & Design
      • Residential
      • Commercial
      • Construction
      • Interior
    • Spotlight
    • Gallery
      • Photos
      • Videos
    • Events
      • Seminars
      • Exhibits
      • Community
    • Biyahero
      • Travel Features
      • Travel Reels
      • Travel Logs
  • Advertise with Us
No Result
View All Result
manilastandard.net
No Result
View All Result
Home Opinion Columns So I See by Lito Banayo

Colors

Lito BanayobyLito Banayo
April 17, 2019, 12:30 am
in So I See by Lito Banayo
Reading Time: 5 mins read
A A
Share on FacebookShare on TwitterShare on Email

"Roxas now doesn’t want to have anything to do with yellow."

 

I couldn’t believe what I was reading: Mar Roxas’ campaign manager, Rep. Edgar Erice of Caloocan, saying that the biggest mistake Mar did in the 2016 presidential campaign where he lost to then Davao City Mayor and now President Rodrigo Roa Duterte, was “to wear yellow.”

Never again, Erice was quoted as saying, would we commit the same mistake of wearing yellow, which is why their campaign color now is blue.

Oh my!

There’s a thinning segment of the population that swears by the colors of Cory and PNoy.  Is Egay Erice ditching the support of these voters as well?

ADVERTISEMENT

And by publicly eschewing yellow, and swearing to their “true” color of blue, is Egay Erice hoping that the Duterte supporters will embrace Mar?

Perish the thought.

Now comes a reaction from Kris Aquino, the former president’s outspoken sister, “queen of all media” and sought-after product endorser: “But really, to blame his loss on my brother?  So, pati ba pagkatalo niya nung 2010 kasalanan din ni Noy?

That pained cri de coeur from Kris brings back memories of the 2010 campaign where Noynoy became the standard bearer of the Liberal Party after the outpouring of grief over former President Cory Aquino’s death in 2009.

Before that, Senator Mar Roxas was to be the LP standard-bearer in a multi-party contest for the presidency among the NP’s Manny Villar, the Lakas’ Gibo Teodoro, the NPC’s Chiz Escudero, and PMP’s Joseph Estrada. 

After Cory’s death and the emotional outpouring turned political tsunami it generated, Chiz gave way and folded tent. His partymate and expected vice presidential teammate, Loren Legarda eventually agreed to be Manny Villar’s VP. Gibo eventually got actor Edu Manzano.

Mar, sometime in October 2009 and after much heartbreak, eventually settled for Noynoy’s running mate. And Erap got Makati Mayor Jojo Binay to team up with him.

The early surveys in the last quarter of 2009 showed an impressive lead for the Noy-Mar tandem.  Half of the nation’s voters would go for the LP tandem.  Villar was getting only some 23 percent, Erap even less, and Gibo the least.  Eventually Dick Gordon would wade in, with Lakas’ Bayani Fernando teaming up with him.

But Villar’s creative advertising bombarded the air in that last quarter and even January of 2010, just before the start of the campaign in February.

Meanwhile, the Liberals got complacent, came out with insipid ads bereft of any clear message, and acted like the war was won. 

In the surveys of end-January that came out the first week of February, Manny Villar’s high-stakes gambit paid off, and the Liberals were in panic.  From sure winner, Noynoy was threatened, in fact statistically even-steven with Villar. 36 points for Noy and 34 points for Manny.

From Feb.12 to mid-April of 2010, we had to work feverishly with Senator Serge Osmeña and volunteer brigades led by Maria Montelibano to stem the tide of a Villar marketing juggernaut.  Holy Week of 2010, we had stemmed that tide.

But something happened when we were all focused on Noynoy.  

Jojo Binay, given up for “dead” in his first excursion into national politics, silently crept into the national consciousness. Mar was in trouble.

Three weeks before E-Day, the Mar Roxas who insisted on wearing “blue” all the time the flying colors of the Noynoy crusade was “yellow,” began coming out with tandem ads alongside the now renewed, reenergized presidential candidate.  And started wearing the presidential candidate’s color. 

Meanwhile his camp came out with exposes on Binay, including what I consider below the belt—the other woman.  As if the market of voters cared.  Predictably, Binay gained from such an ill-conceived and ill-motivated attempt to reverse the tide.

From insisting on blue to accepting yellow.  And all throughout 2011 until 2016, keeping faith with yellow.

Now that he is trying to resurrect himself on the national stage, his handlers curse “yellow.”

What good could it possibly do to Mar and his chances come May 13?

In truth, Mar Roxas was a damn good senator, having authored several landmark bills that have become law.  He was studious, conscientious, articulate, even professorial in speech.

But voters type-cast, just like in the movies.  Erap, FPJ, Coco Martin—they will always be the “good guys.”  Eddie Garcia, Rod Navarro, Max Alvarado—they will always be “bad guys.”  And some will just be character actors.

There have been some very, very good senators of the realm.  But they did not have the stuff to become presidents.  They did not have the right combination of competence, character and compassion to become “leader.”

A postscript:  I got one of the advertising agencies that created Manny Villar’s ads in 2010 for candidate Mayor Duterte in 2015.

* * * 

As expected, President Duterte signed the budget, though belatedly, and after threatening to veto it altogether.  

Also as expected, he vetoed out some 95 billion in last-minute “pork” insertions.  That is in character.

It would have been politically expedient to just sign the delayed budget, this being the start of the second quarter, and more so, because elections fast approach.  But Rodrigo Duterte is sui generis.  A street smart politician who knows how the game is played, but comes up with his own rules of the game when needed.

* * * 

I am at a loss for words to describe the world tragedy that is happening still as I write this piece.

The Notre Dame de Paris is burning.  The magnificent spire has fallen.  The eight-century oak beams have been consumed by fire. I pray this Tuesday morning that the stained glass windows are spared from crashing.  They are so priceless, along with the other artworks in what is one of the most beautiful Christian landmarks ever.

I heard Holy Mass on my birthday in 2017 on Christmas Day inside the Notre Dame.

It will take many years for Macron and the people of France to rebuild the spire and roof of the Notre Dame.  I still thank the Almighty I saw its magnificence recently. And I grieve for this tragedy with tears welling in my eyes.

Tags: ColorsKris AquinoLito BanayoMar RoxasRep. Edgar Erice
ADVERTISEMENT
Lito Banayo

Lito Banayo

Related Posts

In a pickle

byLito Banayo
February 6, 2023, 12:10 am
0
8
A crisis president

"It was so interesting watching Sen. Chiz tear down the contortions of the economic managers and their factotums in a...

Read more

Good tourism policies

byLito Banayo
February 2, 2023, 12:10 am
0
8
A crisis president

"The singular exception should be June 12, when we commemorate our National Day when we declared independence from foreign domination"...

Read more

Recovering

byLito Banayo
January 30, 2023, 12:10 am
0
8
A crisis president

"Though it is a congressional initiative, and the presidential hand is yet to be seen, this is very welcome news"...

Read more

But will they talk?

byLito Banayo
January 26, 2023, 12:10 am
0
8
A crisis president

"But is the owner of the corporation that sold the laptops untouchable?" The president, justifying his staying on as agriculture...

Read more

Mutations

byLito Banayo
January 23, 2023, 12:10 am
0
8
A crisis president

"We can only hope and pray that behind the candor is a nobility of purpose." Kiong Hee Huat Tsai! It’s...

Read more

Balance and timing

byLito Banayo
January 19, 2023, 12:10 am
0
8
A crisis president

"Maybe the DA secretary should now give way to men with more time and the energy required to steer the...

Read more

Print Edition

View More

Recent Posts

  • Sneakers for Makati : AB4.0
  • SRP for onions set at P125/k
  • Massive 7.8 quake kills 2,300 in Turkey, Syria
  • Fishermen accuse Chinese boats of destroying reefs off Zambales
  • PH, US to hold military drills in April, AFP says
  • Hefty price cuts for diesel, gas, kerosene today
  • Comfort women issue won’t be raised in Tokyo visit
  • China: 2nd balloon in LatAm ours

Advertisement

Latest News

Hefty price cuts for diesel, gas, kerosene today

byAlena Mae S. Flores
February 7, 2023, 1:00 am
0
8
Medal of Valor

Oil firms gave consumers a hefty price rollback of as much as P3 per liter effective 6 a.m. Tuesday to...

Read more

Comfort women issue won’t be raised in Tokyo visit

byVince Lopezand2 others
February 7, 2023, 12:50 am
0
8
Zubiri new Senate President, vows to uphold chamber’s independence

Malacañang reiterated Monday that President Ferdinand Marcos Jr. will not raise the issue of World War II sexual slavery victims...

Read more

China: 2nd balloon in LatAm ours

byAFP
February 7, 2023, 12:40 am
0
8
Vax wastage, infection surge feared in Odette-hit areas

Beijing confirmed on Monday a balloon spotted flying over Latin America is Chinese, while the United States worked to recover...

Read more

Bantag faces new plunder, graft charges

byManila Standard
February 7, 2023, 12:30 am
0
8
Lakas adds Iligan solon, Aklan governor to roster

The Bureau of Corrections on Monday asked the Department of Justice (DOJ) to prosecute its suspended chief Gerald Bantag for...

Read more

PBBM: Kidney Institute to cut more disease deaths

byVince Lopez
February 7, 2023, 12:20 am
0
8
Massive 7.8 quake kills 2,300 in Turkey, Syria

President Ferdinand Marcos Jr. on Monday assured the National Kidney and Transplant Institute (NKTI) that the government would continue to...

Read more

Advertisement

ADVERTISEMENT
Facebook Twitter Instagram Youtube

ABOUT US

Manila Standard

Manila Standard website (manilastandard.net), launched in August 2002, extends the newspaper’s reach beyond its traditional readers and makes its brand of Philippine news and opinion available to a much wider and geographically diverse readership here and overseas.

Digital Edition

In tone and content, the online edition mirrors the editorial thrust of the newspaper. While hewing to the traditional precepts of fairness and objectivity, MS believes the news of the day need not be staid, overly long or dry. Stories are succinct, readable and written in a lively style that has become a hallmark of the newspaper.

Download – Today’s Paper

Search

No Result
View All Result

6th Floor Universal Re Bldg., 106 Paseo De Roxas cor. Perea Street, Legaspi Village, 1226 Makati City Philippines

Trunklines: 832-5554, 832-5556, 832-5558

© 2021 Manila Standard - Designed and Developed by Neitiviti Studios.

No Result
View All Result
  • About
  • News
    • Top Stories
    • National
    • World News
    • Pinoy Abroad
    • Features
  • Opinion
    • Editorial
    • Columns
    • Soundbytes
  • LGUs
    • NCR
    • Luzon
    • Visayas
    • Mindanao
  • Business
    • Corporate
    • Economy & Trade
    • Stocks
    • Money
    • Agri & Mining
    • Power & Tech
    • IT & Telecom
  • Sports
    • Basketball
    • Volleyball
    • Fightsports
    • Active
    • Sports Plus
    • One Championship
    • Columns
  • Entertainment
    • TV & Movies
    • Celebrity Profiles
    • Music & Concerts
    • Digital Media
    • Columns
  • Lifestyle
    • Food
    • Culture & Media
    • Fashion
    • Health and Home
    • Leisure
    • Shopping
    • Columns
  • Pop.Life
    • Newsmakers
    • Hangouts
    • A-Pop
    • Post Its
    • Performances
    • Malls & Bazaars
    • Hobbies & Collections
  • Technology
    • Gadgets
    • Computers
    • Business
    • Tech Plus
  • MS ON THE ROAD
    • Sedan
    • SUV
    • Truck
    • Bike
    • Accessories
    • Motoring Plus
    • Commuter’s Corner
  • Home & Design
    • Residential
    • Commercial
    • Construction
    • Interior
  • Spotlight
  • Gallery
    • Photos
    • Videos
  • Events
    • Seminars
    • Exhibits
    • Community
  • Biyahero
    • Travel Features
    • Travel Reels
    • Travel Logs
  • Pets
  • Advertise with Us

© 2021 Manila Standard - Designed and Developed by Neitiviti Studios.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Install Manila Standard Web App

Install App