The People for the Ethical Treatment of Animals (PETA) has launched a campaign urging Metro Manilans to adopt homeless cats.
The group will put up billboards across the metropolis in a bid to vigorously push their drive.
“The adorable billboards, which are going up during “Adopt a Cat” Month (June), urge anyone with enough space in their heart and home to adopt a cat from a local animal shelter or rescue group,” PETA said in a statement.
PETA rolled out project in collaboration with Strongmedia Advertising Solutions which donated the billboards set up in strategic locations in Metro Manila notably Cubao, España Blvd, Epifanio de los Santos Ave. near GMA, Libis, and Ortigas Center in Pasig City.
“Animal homelessness has reached a crisis point in the Philippines. While countless dogs and cats struggle to survive on the streets, hundreds are euthanized every month at municipal pounds,” PETA leader Jason Baker said.
PETA’s team in Metro Manila works on the ground to spay and neuter animals living in indigent communities free of charge, provides injured and sick animals with urgent veterinary care, and adopts out animals in need of loving homes.
Because a growing number of animal shelters have begun to turn many animals away, more and more animals end up on the streets, where they reproduce and create even more homeless animals. Dogs and cats are domesticated animals who depend on humans to meet their needs for food, water, veterinary care, shelter, and safety and cannot survive for long on their own.