Who would have imagined that the Johnnies-come-lately in Honda’s lineup could become the star performers of the highly competitive auto market? Perhaps not even the executives of Honda Cars Philippines expected this surprise development obscured only by the robust sales growth of the other Japanese carmakers.
Thus, HCPI has all the reasons to be bullish with the second half of 2015 starting strong, founded on its product line attaining exceptional sales and outstanding after-sales service performance.
HCPI records a total of 10,467 vehicle sales from January 2015, 48% more than its retail sales for the same period in 2014. During the month of July, Honda recorded 1,732 vehicle sales, a 28% increase as against the same month last year.
Among the Honda vehicles in HCPI’s lineup, the New City remains to be the company’s best seller, contributing half of Honda’s average monthly sales. The 4th Generation City which debuted last year has been updated with a built-in navigation system that addresses customers’ need for a more convenient drive.
Also contributing to the significant increase in vehicle sales are Honda’s recently launched models, the new Mobilio, and the All-New HR-V.
The Mobilio is Honda’s first seven-seater Multi-purpose Utility Vehicle (MUV) offering that caters to the needs and expectations of Filipinos in an affordable family vehicle. Since its launch in April, the All-New Mobilio has been well-received by Filipinos with more than 3,000 reservations in just three months.
The new HR-V on the other hand was launched together with the New City last June. The letters HR-V stands for Hip and Smart Runabout Vehicle that was designed to match the needs of customers who blend and balance career with an active lifestyle. To date, over 700 reservations were already gathered.
HCPI’s aggressive line-up expansion has enabled the company to cater to the needs and desires of the Filipino customers apart from increasing its market presence.