Philippine Airlines said Wednesday it tapped Amadeus to improve its digital payments as it prepares to increase international flights.
With the newly launched FX Box Platform, PAL offers are repriced in the passenger’s currency based on direct access to highly competitive exchange rates.
PAL became the first carrier to deploy multi-currency pricing through Amadeus’ innovative FX Box platform.
"By working with Amadeus we’ve made it easier for international travelers to book our flights in currencies they understand. Enhancing the travelers's payment options with FX Box provides transparency and improves the experience of our travelers," said PAL chief information officer Wilson Go.
"Making travel simpler and easier through digital innovations is a key priority for PAL as we prepare to add more flights and welcome increased number of international travelers on our nonstop flights within Asia, to North America, UK and the Middle East,” he said.
Bert Tompkins, managing director of payments at Amadeus, said displaying the offer in the traveler’s currency drastically improves the shopping experience and boosts conversion rates.
"Imagine a US citizen who’s traveled to Japan and then needs to book a flight to the Philippines. It’s hard for that US traveler to compare the airline’s offer and make a decision when it’s priced in Japanese yen or Philippine pesos," he said.
A recent PayPal study found that 75 percent of international shoppers prefer multi-currency pricing when making cross-border purchases.