It is one thing to wear a shirt or shoes with a rainbow flag on, it is quite another to wear them with pride and truly embody the message they convey.
In celebration of Pride 2021, several fashion brands join the fight (for LGBTQ+ rights) and the festivities.
Adidas takes its long-running “Love Unites” platform global for this year’s Pride celebration. The brand released on June 1 the 30+-piece Pride collection alongside a global campaign spotlighting influential members and allies of the LGBTQ+ community, including Layshia Clarendon, Amanda Zahui B, Chelsea Gray, Collin Martin, Ashlyn Harris and Ali Krieger, Rachel Daly, Tom Daley, Aleia Hobbs, Pabllo Vittar, Rich Mnisi, Thebe Magugu, Chinae Alexander, Jessamyn Stanley, and Cody Rigsby.
Comprising the collection are style and performance wear pieces that hero a Do It Yourself (DIY) visual aesthetic born from the LGBTQ+ communities that had sought to create their own spaces for self-expression.
The DIY aesthetic is what inspires the fluid geometries as well as the expressive and layered graphics seen throughout the collection, which includes special Pride colorways of classic adidas silhouettes like Nizza, Forum, UltraBoost 5.0 DNA, and AdiZero Pro V1, as well as a colorful lineup of apparel from bucket hats and jumpsuits to sports bras, shorts, and jerseys.
“What was hugely important and continues to be, is that we not only celebrate the LGBTQ+ community, but also give back. By funding and creating multi-year partnerships with organizations devoted to ending homophobia and transphobia in sport—like Athlete Ally and Stonewall UK—we have been able to elevate existing work as well as co-create new programs to break down barriers for LGBTQ+ communities,” adidas said in a statement.
Check out the collection at www.adidas.com/loveunites.
Love for all
German label BOSS celebrates Pride Month with a capsule collection created in support of ILGA World, a worldwide federation of more than 1,700 organizations from over 160 countries and territories campaigning for equal rights for LGBTQIA+ people.
Currently available in the Philippines are the unisex T-shirts emblazoned with Pride flag colors and slogans, such as “Love for all”. Other pieces from the collection are coming soon.
“We are proud to partner with ILGA World, an organization that has been fighting for equal rights for more than 40 years,” said Ingo Wilts, Hugo Boss AG chief brand officer. “As a company, we want to support causes that contribute to an inclusive society, and that’s what stands behind the message ‘Love for all’. All of us can make a difference.”
Launched alongside the collection is a Pride campaign featuring actor, writer, director, photographer, and activist Tommy Dorfman, and Peter Zurkuhlen, who is chief of staff of Get Help and programming board member of the Los Angeles Chapter of StartOut which champions LGBTQIA+ entrepreneurs.
Wearing pieces from the new capsule collection, Tommy and Peter are captured together to share their stories and speak about pride, freedom, and hope.
BOSS is located at Greenbelt 5, Shangri-La East Wing, Rustan’s Shangri-La, Rustan’s Makati, City of Dreams, 158 Designer’s Blvd. Newport Mall, and Rustan’s Cebu.
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