“We aim to hit 15 percent of market share in the pick-segment with this new model,” Isuzu vice-president for sales Yasuhiko Oyama said during the virtual launch of th D-Max Thursday. He added that the Isuzu has the confidence to achieve the target market share despite the current situation because of emerging signs of economic recovery and efforts of the government to open-up the remaining sectors of the economy. Isuzu president Hajime Koso said the Philippine unit is eager to market the all-new D-Max in the Philippines after its successful debut in Thailand that sold over 160,000 units in 2020, dominating the pick-up segment with 44 percent market share. “We are very excited to introduce this model to the Philippine market—a market that has been particularly special for us since there are a lot of scenic routes and challenging terrains all over the country that a pick-up and 4x4 enthusiast would love to traverse, especially on the weekends. Because of that, we’ve made sure that the All-New D-MAX will have a wide range of choices to cater to every consumer’s needs,” he said. The Isuzu D-MAX is well received in the international scene specially in Thailand and has been redesigned to keep in harmonious step with the modern-day Filipino’s ever-changing needs, and is more than capable of meeting the unpredictable daily demands of both work and lifestyle, while still achieving that remarkable balance between toughness and style. About 30 percent of the D-Max sales are expected to come from the 4x4 variant and the bigger share will have to come from the variant with the most value for money which is the 4x2 variant.