US-based model Christelle Abello has been launched virtually by Ginebra San Miguel as its newest Calendar Girl for 2021. The 26-year-old newcomer is following in the footsteps of Kapuso actress Sanya Lopez and Miss Universe 2015 Pia Wurtzbach, the brand’s calendar girls in 2019 and 2020, respectively.
Abello, a Communication Arts graduate from California State University San Marcos, was born to Filipino parents. Her father is a native of Kalibo, Aklan while her mother hails from Silang, Cavite. Raised in the US, Abello grew up in touch with her Filipino roots.
“My mom heavily enforced Filipino culture and values at home and taught me and my sister to speak Tagalog. We grew up watching local telenovelas and movies,” said Christelle, who aspires to become a beauty queen and actress.
“I’m fascinated with the world of pageantry and I was inspired by phenomenal and confident women like Pia Wurtzbach who made a mark in this world. And they impelled me to say that I can do this too,” added Christelle landed in the Top 16 of the recently concluded Miss Universe Philippines 2020 and was a Top 13 finalist in Miss World Philippines 2015.
“More than just a pretty face, our Ginebra San Miguel Calendar Girl for 2021 definitely personifies our latest campaign ‘One Ginebra Nation.’ We were charmed not only by her intelligence, but especially, by her optimism and never-say-die spirit and her love for her kababayan. We feel that she best represents the brand,” said Allan Mercado, manager of Ginebra San Miguel Inc. Sales and Marketing.
“Being chosen as the new Ginebra San Miguel calendar girl is an opportunity of a lifetime. I’m so thrilled, proud and honored to represent Ginebra San Miguel. I’m so grateful to be a part of such an iconic and historical brand,” Cristelle said.
Christelle made sure that she is both physically and mentally ready for the calendar shoot by doing a lot of weights and cardio workouts said the model who put up a fundraising effort called “Kapit-bisig Tayo” to assist healthcare workers during this pandemic.
The Ginebra San Miguel 2021 calendar edition comes in six different layouts, which is very timely as it captures today’s “new normal” at home. With the theme “Ganado sa Bahay,” it features Christelle being “ganado,” motivated and productive even amid the Covid-19 pandemic – working from home, honing her creativity, and discovering new skills, and taking care of her body and well-being.
GSMI is the producer of the world’s largest selling gin Ginebra San Miguel. Other GSMI products include GSM Blue Light Gin, GSM Blue Mojito, GSM Blue Pomelo, GSM Blue Margarita, GSM Premium Gin, Don Enrique Mixkila, Antonov Vodka, Anejo Gold Rum, Vino Kulafu, and Primera Light Brandy.