Portable devices and on-demand entertainment created a new culture that has given new opportunities for the television industry and audiences.
With millions of people placed in lockdown, artists, musicians, screen stars, media outfits, and film companies are using the internet to bring entertainment to people at home.
In this respect, GMA Artist Center aims to take advantage of the demand of this “now dominant culture” by further strengthening its online presence with its recently launched YouTube channel.
GMA Artist Center recently proved its social media dominance when digital marketing company Socialbakers released its statistics for the first half of the year and named GMA Artist Center as the most engaging brand on Instagram and the fifth most engaging brand on Facebook in the country.
With this in mind, the network’s talent arm promises to continuously connect netizens with the artists through meaningful virtual interaction while creating a wide range of fresh, original, and exciting content for their YouTube channel.
In a statement sent to Manila Standard Entertainment, GMA Artist Center shared that its launching new video series In The Limelight, where viewers can get to know Kapuso stars better; Hangout, which is a weekly live fan meet; and Cool Hub — hosted by Yasser Marta, Myrtle Sarrosa, Manolo Pedrosa, and Ayra Mariano — which features the different collections of the stars.
Already on their second season are the talk show Just In, hosted by Paolo Contis and Vaness del Moral; game show Quiz Beh!, hosted by Betong Sumaya; and online dating show E-Date Mo Si Idol, which will now be hosted by comedian Pekto Nacua.
Fans can get update from these digital shows by subscribing to the GMA Artist Center YouTube channel and following their official social media accounts on Facebook, Instagram, Twitter, TikTok and YouTube.