Spin doctors of this royal-sounding nameplate, have come up with a clever sales push, this time zeroing in on its premium SUV amid the sales-dampening effect of the virus pandemic.
The sole distributor of Hyundai cars, HARI, short for Hyundai Asia Resources Inc., zooms in the aspect of riding and driving comfort to make a strong point.
Driving and riding comfort, it said, are two aspects that are often overlooked when it comes to mobility. Sometimes, it’s just the matter of getting from Point A to Point B while looking formidable at it.
But for those who see driving and riding comfort as an investment for their well-being especially in their dynamic lifestyles, Hyundai possesses the premium mid-size SUV that can give you the refinement you seek to stay confident and unrattled during your daily drives: the Hyundai SANTA FE.
Style. From its imposing cascading grille with Hyundai’s signature honeycomb pattern, the bold character lines complementing its separated headlight design* (high-efficiency LED lights matched with LED Daytime Running Lights), the wheel air curtain and the lateral blocking of the rear spoiler for improved aerodynamics, down to its 19-inch alloy wheels*, the Santa Fe is sure to command attention even from afar, minus the noise.
Agility & Efficiency. When it comes to performance, the Santa Fe effortlessly gives you a maximum power of 200ps/441Nm from its 2.2L CRDi e-VGT diesel engine that meets the strict Euro 4 emission rating, lessening your carbon footprint for a more sustainable drive. This being a Hyundai, you know it’s got fuel efficiency in its DNA…and when you mate that to an 8-speed automatic transmission? You’re sure to be quicker and more agile on the road without compromising fuel economy.
Notable Comfort. The Santa Fe’s premium driving and riding experience comes from within–from its monocoque or unibody structure, to be exact. With its chassis and body frame built together, the Santa Fe’s structure offers greater stability, flexibility and ability to withstand stress without the noise and vibrations that may be more pronounced in ladder-frame vehicles. The result? A calm, composed, and never rattled ride, making the Santa Fe one of the best-sellers in the American and European markets.
Technology. Santa Fe drivers are treated to a cockpit full of tech goodies that can make driving safer and more entertaining: the 7-inch floating type radio display* with Apple Carplay, Android Auto, AUX-in, USB & Bluetooth connectivity with voice recognition—which also serves as your Surround View Monitor*, the wireless smartphone charging* to make connectivity more convenient, the Head-up Display (HUD)* that provides added safety and ease by projecting vehicle information on your windshield to minimize eye movement while driving, and the Automatic Power Tailgate System with Smart Sensors that detects your Key FOB and opens your tailgate for you—no waving of hands or feet needed!
Accessibility. Step inside the Santa Fe and you’ll be greeted by its generously refined interior. Its 7-seating cabin has comfortable plush leather seats, Automatic Recline & Slide Buttons to easily adjust legroom for the 2nd row seats, as well as armrests, air-conditioning controls and 12V socket charging for the 3rd row. And when it comes to easy accessibility, the Santa Fe’s seats can also quickly respond to the Smart One-Touch Walk-in Button that automatically slides the 2nd row seats for your passengers’ easy access to the 3rd row, as well as Smart One-Touch Folding Switch that can automatically fold the 2nd row seats down to increase your luggage space.
Fierce Durability. Apart from the Santa Fe’s unrattled structure, you can also stay worry-free with its durability, because the Santa Fe’s body is made with Hyundai’s Advanced High Strength Steel (AHSS) which is known to be 10% lighter, but twice as rigid as conventional steel. If the Santa Fe’s younger brother, the Tucson, remained intact from a fallen boulder thanks to its body made with 50% AHSS, then just imagine how durable the Santa Fe could be with its body composed of 68% AHSS! That’s why it’s not surprising that the Santa Fe has received a 5-star safety rating from the European New Car Assessment Programme (NCAP).
Enhanced Safety. The Santa Fe may be engineered with a durable structure and a series of smart technology driver features, but its safety doesn’t end there. It also comes with an abundance of safety features that will keep you worry-free, like the 6-airbag system*, Anti-Lock Braking System (ABS), Electronic Stability Control (ESC)*, Downhill Brake Control* and Electronic Parking Brake*. As for the Santa Fe after your purchase? You wouldn’t have to worry for a long while with its 5-Year Unlimited Mileage Warranty. MSMotoring