Filipinos who shopped online during the quarantine spent their money on vitamins, personal hygiene products, and items intended to make staying at home more comfortable.
Online rewards platform ShopBack revealed that in May this year, while most parts of the country was under enhanced community quarantine, consumers who used its service ordered a total of 2.1 million items or P1 billion worth of products from partner merchants.
Majority of ShopBack transactions was a list of daily essentials such as rubbing alcohol, vitamins and supplements, mom and baby products, and home furniture and appliances.
Food deliveries and grocery orders came in second alongside home disinfecting products.
According to ShopBack, food and grocery transactions have increased in quantity as well as order value. Compared to 2019 data, the average order value has increased by about 30 percent and still continues to increase month on month.
ShopBack rewards users who shop or book purchases through the program with varying percentages of rebates. It was first launched in Singapore in 2014 and has since expanded to Malaysia, Indonesia, Thailand, Taiwan, Korea, Vietnam, Australia, and here in the Philippines.
“Filipino consumers are very smart and constantly looking for the best deals and delivery opportunities. At ShopBack, we always aim to provide the best value for money to our users and help them earn their money back when they spend online,” ShopBack Philippines country manager Prashant Kala said in a statement.
Last month, a total of P9.9 million of cashback was given back to ShopBack users. Bigger savings are in store during its 5th anniversary celebration this July.