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Friday, March 29, 2024

Ford Ranger sets below P1-m price mark

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The price is right, so proclaims Ford Philippines, referring to the below-P1-million price mark on Ranger XLS and XLT pick-up variants.

Ford Philippines is aiming to expand ownership of the segment-defining ‘Built Ford Tough’ pickup truck among Filipino customers with exclusive offers for the Ranger variants. 

Until November 30, 2019, the Ford Ranger 2.2L XLS 4×2 MT is now available at a starting retail price of PHP943,000, bringing the base Ranger manual variant below the PHP1 million price mark and making it more competitively-priced for pickup customers.

Ford Ranger

On the other hand, the Ford Ranger 2.2L XLT 4×2 AT and MT variants now come with a cash discount of PHP125,000 versus PHP55,000 cash discount offered last month. Customers can also opt to get these variants on a financing scheme with 0% interest rate for 24 months. 

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With 11 available Ford Ranger variants, Ford is offering a wide array of pickup trucks in its vehicle lineup, including the Ranger Raptor, Ranger Wildtrak, Ranger XLT and Ranger XLS, with every product complementing a customer’s need, budget, and lifestyle. 

“We’ve made solid headways in our pickup truck business this year and we aim to sustain the momentum by bringing the Ford Ranger accessible to more customers by making the Ranger XLS more affordably-priced at below PHP1 million and the Ranger XLT available with a bigger cash discount or at 0% interest,” says Ryan Lorenzo, marketing director, Ford Philippines. “With these great deals for the Ranger, more Filipinos will experience its versatility, toughness, and world-class capability.” 

The Ranger XLS and XLT variants are equipped with the 2.2L TDCi engine and six-speed manual or automatic transmission, delivering 160PD and 385Nm of torque. The Ranger XLS and XLT are perfect mobility partners for customers with workhorse and utility needs with the segment-leading 800-mm water wading capability, as well as its towing and payload capabilities.

The Ranger XLS 4×2 variants boast of a towing capacity of 2,500 kilograms, while the XLS 4×4 manual variant has a towing capacity of 3,500 kilograms. All variants of the Ranger XLT 4×2 have a towing capacity of 2,500 kilograms. Meanwhile, all Ranger XLS and XLT variants have a 1,120 kilogram-payload capacity.

The Ranger XLS and XLT variants are also equipped with driver-assist technologies such as cruise control, anti-lock braking system with electronic brakeforce distribution, and adjustable speed limiter.

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