PA-Hankyu holds groundbreaking for Idesia Dasmariñas

posted August 30, 2019 at 07:15 pm
by  Manila Standard
Dasmariñas, Cavite – PA-Hankyu One Inc., the joint venture between Laguna-based developer P.A. Alvarez Properties (P.A. Properties) and Japanese real estate firm, Hankyu Hanshin Properties Corp. (HHPC), recently launched a project to build a 9.18-hectare residential communitiy called Idesia Dasmariñas Phase 2, and the 5.64-hectare Idesia Heights. Both are additions to the 11-hectare Phase 1 that was launched in 2017.

Idesia Dasmariñas is the flagship project of the joint venture, and is the third overseas project of HHPC in the Southeast Asian region. The 37-hectare Idesia Dasmariñas township is a masterplanned community that will cater to urbanites; startup, growing or middle-income families. 

Idesia Dasmariñas Phase 2
Community developer. The Idesia showroom and sales office.
Idesia Dasmariñas Phase 2 will have 648 housing units, and is expected to generate PhP2B in total sales. Price ranges from PhP2.80M to PhP7M.

Inspired living

Idesia Heights will have 300 housing units available in 120sqm, 82.98sqm, 96sqm and  63.3sqm cuts.   Prices range from P5 million to P8 million.

“We have worked toward this end over the past year and being able to break ground for Idesia Phase 2 and Idesia Heights is most gratifying,” said Romarico “Bing” Alvarez, P.A. Properties chairman. 

Idesia Dasmariñas will be introducing expansive green spaces. “With its modern Asian aesthetics, coupled with environmentally-friendly features, Idesia is simply a warm, welcoming place people would truly want to live in,” Alvarez added. 

PA-Hankyu, Idesia Dasmariñas
Sharing the same vision. Key executives from P.A. Properties & Hankyu Hanshin Properties Corp. lead the ceremonial turning of the soil.  (Second from the left) Jonathan G. Lu, president, P.A. Properties; Romarico “Bing” T. Alvarez, chairman, P.A. Properties; Elpidio Barzaga Jr. , Congressman, Dasmariñas Cavite; Yusuke Kusu vice president, Hankyu Hanshin Properties Corp; and Yasuki Fukui, director, Hankyu Hanshin Properties Corp.
Located near two main arteries going to and from Cavite and into Metro Manila, the community is within the usual route of provincial buses and express vans, and within a reasonable distance from Coastal Road and South Luzon Expressway.

Shopping malls like SM City, Robinsons Place, and Waltermart in Dasmariñas are within reach from Idesia as well as educational institutions such as De La Salle University – Dasmariñas, Lyceum of the Philippines University (Cavite campus),  and St. Paul College Dasmariñas.

New Idesia showroom

A new showroom was also inaugurated after the groundbreaking.  “Advancing the way service is delivered to potential customers requires state-of the-art facilities designed,”   Alvarez pointed out. 

Apart from accommodating sales inquiries, the new showroom will also showcase the materials used in housing construction, three-dimensional scale models of the housing units and the entire master-planned community as well.

Committed partnership and shared purpose 

P.A. Properties – Hankyu One, Inc. is set to further develop the Idesia community in the coming months. In addition to building housing units, the partnership is also planning to include a commercial component to the communities. 

“We are thrilled to expand our partnership with P.A. Properties, who is executing well in all its projects and has gained an impressive reputation as a community developer in areas south of Manila,” said Masahiko Toda, Hankyu Hanshin Properties overseas business division general manager. 

Topics: PA-Hankyu One Inc. , P.A. Alvarez Properties (P.A. Properties) , Hankyu Hanshin Properties Corp. , Idesia Dasmariñas Phase 2
COMMENT DISCLAIMER: Reader comments posted on this Web site are not in any way endorsed by The Standard. Comments are views by readers who exercise their right to free expression and they do not necessarily represent or reflect the position or viewpoint of While reserving this publication’s right to delete comments that are deemed offensive, indecent or inconsistent with The Standard editorial standards, The Standard may not be held liable for any false information posted by readers in this comments section.