Yves Saint Laurent: Birth of a legend

posted December 19, 2016 at 06:40 pm
by  Manila Standard Lifestyle
Mallgoers recently had a glimpse of a historical fashion event at the recent launch of the Yves Saint Laurent: A Birth of a Legend photographic exhibition at SM Aura Premier. 

A joint partnership between the Embassy of France in the Philippines, Alliance Francaise de Manille and SM, the exhibit was successfully brought to the country, all the way from France, to be part of the exhibit’s tour in Asia at SM Aura Premier.

Pierre Boulat was able to capture in photograph Yves Saint Laurent during his first show, during which he broke down in tears due to the crowd’s overwhelming appreciation of his work.
The French Ambassador to the Philippines, Thierry Mathou and wife Madame Cecile and Alliance Francaise de Manille Executive Director Patrick Deyvant led the Embassy officials who graced the occasion. Members of the diplomatic corps, fashion designers, and representatives from the country’s top fashion schools also attended the event, and were warmly welcomed by SM Senior Vice President for Marketing Communications Millie Dizon and SM Aura Premier Assistant Vice President for Operations Bernice Baculi.

French Ambassador to the Philippines Thierry Mathou and Madame Cecile (third and fourth from left) graced the YSL Photo Exhibit at SM Aura Premier together with (from left) Alliance Française de Manille Executive Director Patrick Deyvant and SM SVP for Marketing Communications Millie Dizon 
The exhibit showcases 49 original photographs by renowned French photographer Pierre Boulat about the creative work, anxiety and happiness of one of the most recognized French Fashion designers in the world Yves Saint Laurent during the preparation of his first collection in 1962. 

YSL was named “the new fashion genius”
The YSL fashion brand became renowned with Mondrian collection of dresses 
In 1961, Saint Laurent was preparing to launch his fashion house with his partner, Pierre Bergé. He was called “the new fashion genius” by the Fashion Editor of Life magazine, Sally Kirkland after the last collection of Dior. Saint Laurent is also known for working at Dior during his early years.

Saint Laurent introduced his first collection on Jan. 29, 1962
YSL with his partner Pierre Berge 
Yves Saint Laurent or known as YSL is a luxury French fashion brand, which the designer founded in 1961. It is well known for iconic and modern masterpieces like tuxedos and suits for women. He also became the first living fashion designer to be honored by the Metropolitan Museum of Art in New York with a solo exhibition in 1983.  

YSL at the presentation of his collection
Dr. Willibald Zeck and Lisbeth Strohmeier of the Austrian Embassy 
Boulat is a renowned French photographer and journalist. He is one of the few photographers of Saint Laurent since his debut at Dior. He opened a fashion studio on 1948 and worked freelance for different French and American magazines – Look, Life and Time. He participated in the realization of the catalog for the exhibition of Yves Saint Laurent in the Metropolitan Museum of New York City.

Topics: Yves Saint Laurent: A Birth of a Legend , SM Aura Premier , Yves Saint Laurent , Thierry Mathou , Patrick Deyvant , Millie Dizon , Bernice Baculi
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