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Friday, March 29, 2024

First premium sleep boutique

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Focus Global Inc. announces its partnership with the world’s largest bedding provider, Sealy mattresses. From being the exclusive distributor of Tempur, the pioneer brand in memory foam mattresses, the company proudly introduces another industry leader in the mattress industry under the spring category. Sealy, the preferred mattress brand of top international chain of hotels, launched the first premium Sleep Boutique at Shangri-La Plaza.

SLEEP TIGHT. Sealy and Focus Global Inc. launch the first premium Sleep Boutique at Shangri-La PLaza, where customers can check and experience firsthand the matrress brand’s Premier, Advance and Prestige collections.

For more than 130 years, Sealy has built a heritage of producing fine quality mattresses by emphasizing its steadfast commitment to research and development. It is the only brand in the market that uses PostureTech® Titanium Coil, a revolutionary patented technology that provides superior comfort, support and the correct spinal alignment when you sleep. This technology was designed with the help of the Orthopedic Advisory Board (OAB), a panel of eminent orthopedic surgeons, clinicians and sleep experts. Made from twice-tempered Titanium alloy, Sealy coils are light, durable and strengthened to retain their resiliency over time.

The Sales Team in the Sleep Boutique is on hand to give recommendations to clients

“This is a  significant milestone for both Focus Global and Sealy. This stunning sleep boutique that you see before your very eyes today would never have come about if not for the fact that in Focus Global, Sealy has found a partner who is professional, an expert in premium branding and marketing, and a well-established local company that has profound knowledge of the local consumer,” said Dennis Tan, regional sales manager, Sealy Asia.  

Sealy is the only brand in the market that uses PostureTech titanium coil technology that provides superior comfort, support and the correct spinal alignment when the user sleeps.

The 112-sqm. store opened with Sealy’s Premier, Advance and Prestige collections and offers a suite of helpful services by the Sales Team, including complimentary mattress recommendations for custom-sized beds.

“We are extremely proud to open Sealy in the country because it has such great potential. It being the preferred mattress of top hotel chains says a lot about the brand; and makes it a perfect addition to our portfolio of global brands.  While Tempur mattresses are made of memory foam, Sealy mattresses use patented coils so it’s a spring mattress brand. Sealy and Tempur complement each other, serving people with different preferences,” said Focus Global Inc. President Stephen Sy.

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Sealy Sleep Boutique is open Monday to Thursday at 11 a.m. to 9 p.m., Friday to Sunday at 11 a.m. to 10 p.m. at Level 5, Main Wing, Shangri-La Plaza, Tel no. (02) 535-3978.

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