Skin in a new light

posted July 12, 2016 at 06:40 pm
by  Manila Standard Lifestyle
It’s no secret that many Filipino women prefer fair, radiant and flawless skin. That’s why whitening products are among the best-selling items in supermarkets. However, only one contains the two powerful natural-based ingredients of Kojic Acid and high-grade virgin coconut oil: Kojiesan Skin Lightening Soap.

Homegrown label Kojiesan harnesses the power of Kojic Acid and high-grade virgin coconut oil in its range of products that lightens skin and keeps dark pigmentation from forming 
In the light of the debate as to which ingredient is best for skin lightening, it is important to look for products that are made from natural sources. Originated in Japan, Kojic Acid is a chemical compound made from organic materials that form complexes with substrates and metal ions. Kojic Acid can also be extracted as a by-product of fermentation when making Japanese rice wine and sake. 

How natural is that? Surely, Kojic Acid perfectly fits the bill. Inspired by the luminous, flawless skin of Japanese women, Beauty Elements Ventures, Inc. (BEVI) developed the Kojiesan Lightening Soap, the company’s flagship product, the way the Japanese traditionally formulated theirs. 

Since 2007, Kojiesan has been consistently producing Kojic Acid soap blending high-grade Kojic Acid and virgin coconut oil with effective lightening ingredients that keeps dark pigmentation from forming and inhibits the activity of tyrosinase, the enzyme that produces melanin. Melanin is the pigment responsible for the skin’s darker color. 

Host Janeena Chan, Dr. Lindsay Torralba, Kojiesan Marketing Head Tricia Gregorio and makeup artist RB Chanco welcome the new Kojiesan products
Despite its massive multinational competition, Kojiesan’s formulation turned out to be the key ingredient in convincing local whitening fans to become true believers. Today, it is the no. 1 Kojic Acid soap in the Philippines.

With regular use, Kojiesan can slow down melanin production and prevent darkening of the skin. It is best for treatment to even out skin tone, erase dark spots and other forms of skin pigmentations. It also corrects skin discoloration and of course lightens skin. Kojiesan products do not contain any hydroquinone, mercury or steroid that may cause further skin irritation like blisters, swelling and severe allergy.

“Whitening has always been one of the goals of most Filipinas today. Perhaps from the influence that we get from Korea and Japan or our daily exposure to teleseryes starring women with flawlessly fair skin, we see that they really look beautiful and attractive. According to research, having a whiter complexion can really boost your self-esteem. However, not all whitening products are the same and not all so-called Kojic Acid formulated soaps are as effective and safe like Kojiesan,” says Trisha Gregorio, Kojiesan’s marketing director. 

With more and more Filipinas falling in love with the Kojiesan effect, the brand decided to launch a full range of lightening products to complement the best-selling soap—all meticulously developed for undeniably alluring and visibly lighter skin.

Rejuvenate with Kojiesan Cleanser + Toner, equipped with Ginseng Extract and Rosehip Oil to revive tired skin, ridding the skin of excessive oils while repairing skin damage; brighten with Kojiesan Face Lightening Cream, a combination of natural extracts and high-grade Kojic Acid to lighten as it nourishes, restoring skin suppleness for a healthy, rosy look; and lighten with Kojiesan Body Lightening Lotion with advanced formula of Kojic Acid and Rosehip Oil - to whiten skin as it heals - and Collagen + Vitamin E to increase youthfulness and improve skin health.

While the brand enjoys a strong market base here and abroad, Kojiesan is bent on reaching out to more women who are still baffled about which lightening ingredient works best. The new Kojiesan campaign that airs on television will enlighten them as to what Kojiesan as a product is about and what it can do for your skin. No celebrities, no famous faces – just Kojiesan and you – because with Kojiesan, you are the It Girl.

So, when it comes to your skin, you are your strongest advocate. Learn more and try Kojiesan and see how it should be your best choice in bringing your skin to light!

Topics: Kojie.san , kojic
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