Born 34 years ago, American jeans label Guess has evolved into the iconic global fashion brand today, thanks to its key images’ vintage class and unapologetically sexy vibe.
In all of fashion’s history, the Guess girl is probably one of its most quintessential lead characters—a trademark as powerful, if not more, than the brand’s inverted triangle emblem itself.
The allure of the Guess girl has successfully made millions of women in the world grab a denim pair and wear it with confidence.
In fact, the Guess girls might just be fashion’s most original, veritable, powerful squad: A gang of women who through the years have managed to change the way women think of and wear jeans. Individually, each and every one of these women’s personal lives and careers has been sensational, and banded together as the faces and bodies of Guess Jeans. They have successfully produced images that turned the brand into one that’s truly iconic.
Take then 16-year-old Carla Bruni, whose sultry Italian mien led her to become one of the world’s top supermodels and eventually, the wife of France’s head of state. There’s also Claudia Shiffer, whose Bardot-esque appeal caused a ruckus in a quiet Italian village as they shot her Guess campaign in the early ‘90s. Anna Nicole Smith, whose tumultuous personal life was the only thing well remembered more than her unforgettable presence in Guess images.
Paris Hilton became the face of Guess right when she was at the height of being the poster girl of the modern young American pop culture zeitgeist. Finally, Brazilian beauties Alessandra Ambrosio, Ana Beatriz Barros and Adrianna Lima have served as modern-day standards of sexiness, power and confidence.
There are also the women whose presence in Guess ads have truly given shape to the brand’s image by serving as unforgettable fixtures in Guess campaigns: Laetita Casta, who first set foot in the Guess offices as a young, innocent girl at 14, yet served an impressive six years as the face of the brand; Carre Otis, the first Guess model to join the team as they started their global journey, shooting campaigns around the world; and 2005 Guess girl Tori Praver, whose surfer girl persona gave a modern spin to the brand’s long-established beautiful-sexy-confident spirit.
To wit, these Guess girls have managed to successfully alter denim’s place in fashion history. From a utilitarian, working man’s fabric, denim jeans are now a symbol of being irreverently sexy.
For more information, visit www.GUESS.com.
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