Real estate firm Sta. Lucia Land is pulling all the stops to develop SotoGrande Iloilo, a six-storey condotel that will rise inside Green Meadows, a residential community in Iloilo. Sta. Lucia’s efforts dovetail with Iloilo City mayor Jed Patrick Mabilog’s vision to boost the city’s tourism potential in the coming years. Mabilog is aiming for the Department of Tourism (DOT) Western Visayas’ goal of attracting 4.6 million tourists to the region in 2016. Sta. Lucia is helping by put up big-ticket real estate developments in the area. At the development’s launch were (from left to right): Mike Hechanova, lead broker; John Eric Escanillas, VP for national sales, Sta. Lucia Marketing; Michael Gorriceta , mayor, Pavia; Liezel Tuason-Magpoc, CEO of Sta. Lucia Marketing; Bea Alonzo, brand ambassador, Sta. Lucia); Arcadio Gorriceta, representative, 2nd district; Ludovico Alfaro, barangay chairman, Pavia; Raymund Gumban, regional chairman, Pavia; and Joey Escalante, regional operations manager, Sta. Lucia Realty.