Twitter users in the Philippines sure did make their love for Korean music and idols known as the country had the second-highest number of Tweets about K-pop in a year.
From July 1, 2020 to June 30, 2021, a total of 7.5 billion Tweets about K-pop was posted on Twitter. The top five countries comprising the vibrant #KpopTwitter conversations were Indonesia, the Philippines, Thailand, South Korea, and the United States.
Meanwhile, the top five countries with the most number of K-pop fans (as in K-pop unique authors) were Indonesia, Japan, the Philippines, South Korea, and US.
The top five most mentioned K-pop artists on the social media were BTS, NCT, BLACKPINK, EXO, and TREASURE which only debuted in August 2020. Another newcomer that broke into the list was ENHYPEN (debuted in November 2020) at the seventh spot.
“Whether they are global powerhouses or emerging stars, K-pop fans are talking about and engaging with their favorite artists regularly on #KpopTwitter,” said YeonJeong Kim, head of global K-pop partnerships at Twitter.
Kim added, “Culturally, we have seen the phenomenal rise of K-pop across the world, but this trend is not new on Twitter as we have experienced the growth in conversation first-hand. We will continue to work with artists and their labels to bring more content for the K-pop community.”
The social media connects fans globally to their favorite K-pop artists through the Twitter Blueroom which features exclusive interviews and live Q&A sessions with the stars.