French fashion company Lacoste and video game Minecraft unveiled their collaboration with an event in the heart of Paris to immerse themselves in a world created together by the two brands.
Lacoste x Minecraft is about building bridges between two worlds. An invitation to play around a common philosophy is the starting point of this collaboration: that of mutual aid to build a better world. An opportunity to discover yourself. As a player, as an enthusiast, as a member of the same community.
This collaboration is also an exploration in the virtual as well as in the real. Adventurous, brilliant, and with fairplay, all styles of players can now wear a custom-made uniform. A collection that focuses on the uniqueness of each, to better celebrate it.
Headlining the collaboration and highlighting the launch party were game girls, Atomicmari and Shubble, music artist Brawk, and video creator Smajor, who unveiled the Croco Island map, developed especially for the occasion and available for free to gamers around the world. This happy crew crossed paths virtually on this map inspired by the real world of Lacoste. In a city, in a forest, on a beach, or on a tennis court, together they adopt the Minecraft codes with a giant crocodile that watches over their team spirit in the background.
The result of this collaboration is a collection of new essentials designed for Spring/Summer 2022 to express your own style – in the real or the virtual world.
On March 12, Lacoste and Minecraft unveiled their first collaboration with an event at the E-Spot. At least 400 people showed up at the E-Spot, a gaming mecca on Rue de Rivoli. Everyone gathered in the arena of this iconic venue to play and discover the pieces in the Lacoste x Minecraft collection. The event was also streamed live on Twitch, so that gamers beyond Paris could celebrate their shared passion for the game. Watch the live stream replay here https://www.twitch.tv/videos/1423697402.
The Lacoste x Minecraft collection is now available in local Lacoste stores and online at http://lacoste.com.ph.