With his love of traveling and adventure, mostly with his significant other, James Reid has been tapped to be the newest ambassador of an outdoor shoe brand.
Merrell recently launched its “Let’s Getaway” campaign in conjunction with the introduction of its new Choprock collection.
The “Let’s Getaway” campaign inspires individuals to pause, take a break, enjoy life, and get away from it all. It encourages everyone to pursue their own adventures—whether it’s a quick escape or a big journey.
According to the brand, Reid personifies this same adventurous spirit. Being an actor, singer-songwriter, and record producer, the 25-year-old heartthrob is known to pursue varied interests. He also knows that it’s easy to get burned out or overwhelmed by the hustle of the daily grind.
Hence, despite having a perennially full schedule, Reid said he always finds time to get away, be it a quick weekend trip to the mountains or the beach with friends or adding vacation days to his professional stints overseas, as his Instagram account clearly shows.
Sometimes it really gets crazy in the city and in showbiz, but when I’m out in the nature, it helps me relax,” shared Reid.
Equipping James Reid’s kindred spirit in the “Let’s Getaway” campaign is the Choprock collection, a versatile and sleek footwear that crosses between urban and outdoor adventure style.
This active-lifestyle shoe is packed with materials that dry out fast, grip on slick terrain, and protect feet from debris. “It’s a must-have for urban dwellers who occasionally find themselves on the open road,” the brand said in a statement.
As the brand ambassador, the actor-singer, made vlogs showing how he took his Merrell Choprock from the city streets to the mountains to the sea shore, all in one day.
Merrell also introduced “The Pack,” a group of diverse adventure-seekers who are passionate about the great outdoors. Some of The Pack members include Trail Adventours co-founder Gudio Sarreal, PH Mountains app developer Miko Santos, trail runner and race director Raymandelos Angeles, the Lakwatsero’s Angel Juarez, adventure photographer Gerald Tipones, artist Pocholo Barretto, and the NU Mountaineering Club.