Today’s “cool kids” led the opening of Pony’s first pop-up store in the country.
In collaboration with Complex Lifestyle Store, the first pop-up store of the American footwear label is located on the 2nd floor of Trinoma. Inspired by the grunge of New York’s streets, the store features exposed bricks, industrial ceiling design, wood panels and a matte black color theme.
Being inspired by basketball and street culture, Pony tapped a set of young ambassadors who channel the brand’s core values. Waf Al Hassawi from National University, Stephen Quizon from UP Diliman, Chelsea Manalo from De La Salle Araneta University and Sosy Orsini from Colegio De San Juan De Letran are named the Campus Ambassadors.
EDM artist Bea Valera, actor Alex Medina, sneaker Youtuber Ralph A.K.A Woohooligan, indie artist Craig A.K.A Graceson, former Rivermaya vocalist Jason Fernandez, and recording artist Isabelle De Leon delighted the guests with their presence at the opening.
Pony officially introduced the Return of The Icons with the complete Archive. The NYC sneaker brand boasts of basketball-inspired pieces of the new collection, including everything from Top Star ’77, Pro-Model, Slamdunk and the iconic PONY City wings.