Global Lush brand has turned its back on Instagram, Facebook, TikTok, and Snapchat. In a statement, it said it is deactivating some social media accounts the aforementioned platforms “take action to provide a safer environment” for users. The policy was rolled out across all 48 countries Lush operates in.
“In the same way that evidence against climate change was ignored and belittled for decades, concerns about the serious effects of social media are barely being acknowledged,” the statement said.
“Like so many teenagers have experienced before us, Lush has tried to come off social media, but our FOMO is vast, and our compulsion to use the various platforms means we find ourselves back on there, despite our best intentions. So here we are again, trying to go cold (plant-based) turkey,” the statement continued.
Having previously attempted this in 2019, the cosmetics brand’s resolve has been strengthened by all the latest information from courageous whistleblowers, which clearly lays out the known harms that young people are exposed to because of the current algorithms and loose regulation of this new area of our lives.
“As an inventor of bath bombs, I pour all my efforts into creating products that help people switch off, relax and pay attention to their wellbeing. Social media platforms have become the antithesis of this aim, with algorithms designed to keep people scrolling and stop them from switching off and relaxing,” Jack Constantine, Jack Constantine, chief digital officer and product inventor at Lush, said in an interview.
“I’ve spent all my life avoiding putting harmful ingredients in my products. There is now overwhelming evidence we are being put at risk when using social media. I’m not willing to expose my customers to this harm, so it’s time to take it out of the mix,” Mark Constantine OBE, Co-Founder, CEO and product inventor, added.
Lush promises not to be completely anti-social. It will find new ways to connect, to build better channels of communication elsewhere, as well as using the older tried and tested routes.
For now, Lush is still active on Twitter and YouTube.
In the Philippines, Lush is exclusively distributed by Stores Specialists, Inc., and is located at Alabang Town Center, Bonifacio High Street, Glorietta 4, Greenbelt 3, Robinsons Magnolia, Shangri-La Plaza, SM Mall of Asia, and TriNoma. Available also in Zalora and Trunc.com.
Stay updated with the latest from Lush by joining its mailing list and official Lush Viber channel. You may also follow them on Twitter @LushPhilippines or message them on the live chat feature available on lush.com.ph. Visit www.ssilife.com.ph for more information.