The huge dead whale art installation unveiled last year on the beach of Naic, Cavite bagged two top awards in the 2018 Cannes Lions International Festival of Creativity in France.
Presented by Greenpeace Philippines and its creative partner Dentsu Jayme Syfu, the 73 feet by 10 feet dead whale captured global attention within hours of its launch. The dead whale’s entire body was made of used plastic wastes. The slimy innards sprawling out of its underbelly was a mix of plastic bags, remains of plastic containers, sachets, bottles, and more.
“The plastic pollution issue has gotten out of hand, and the dead whale clearly illustrated the crisis we have put our planet and our people in,” said Vince Cinches, oceans campaigner for Greenpeace Philippines.
Biboy Royong, Dentsu Jayme Syfu creative director and the creator of the dead whale, said the recent recognition helps spread the message to more people.
“Plastic pollution is one of the most obvious problems that we see but most of us don’t even bother to do something about it. I can say that this time, using art to send a real statement really worked,” said Royong.
The Cannes Lions International Festival of Creativity is considered as the largest gathering of professionals from the advertising and creative communications industry.