The sense of smell is the only sense directly connected to the oldest part of the brain, which might explain why the smell of something can so immediately trigger a detailed memory or even intense emotion.
In the business of home fragrance, the process of creating a cool and soothing ambience in your home – through your sense of smell – is always at the center of what they do.
Take for example the Reverie Home line of Beautederm endorsed by actress and television personality Marian Rivera.
Reverie is a play of words between the name of Rhea Anicoche-Tan or Rei – Beautéderm’s President and CEO; and Marian’s maiden name; and the concept of the brand’s desired effect to its users – to drift away, dream, and relax while basking in the extraordinary, sweet, and “beautéful scents of love by Beautéderm Home.”
Originally, the Reverie line of Beautéderm Home includes Into The Woods (Bamboo Scent), Smells Like Candy (Cherry Scent), Time To Bloom (Fresh Rose Scent), Something Minty (Eucalyptus Scent), and Rest & Relaxation (Lavender Scent) – all created from formulation to individual packaging in very close collaboration with Marian.
In 2021, the line introduced two additional scents namely Matcha To Love and Take Me Away.
This year, Beautéderm Home levels up as it introduces brand-new, essential products under the Reverie line that will not only provide every home an ambrosial ambiance but will also protect it from germs, bacteria, and viruses as well.
The first of the new products is Pour Tout Faire – a 3-in-1 multi-purpose spray that deodorizes, disinfects, and protects as it is formulated to eliminate unpleasant odors, and instantly disinfect surfaces as it destroys bacteria and viruses upon contact. With its two variants Fresh & Vibrant and Clean & Calm, Pour Tout Faire is ideal for sanitizing and freshening the air; for linens and all surfaces; and it may be applied to the skin and on clothes while being 100 percent safe for children and pets.
“We decided that our first variants would trigger different feelings depending on your mood. And not just that, we created a variant that you can use to get rid of unwanted odors in your home especially when you are cooking. I know that some of us have an exhaust system, but lighting a candle, for example, neutralizes the odor inside your home,” said Marian during her renewal of partnership with Beautéderm Home.
The actress has been the face of Beautéderm Home for five years now. As a special treat to honor the partnership renewal of the home line and the actress, Reverie will be releasing a special limited-edition soy candle box set that includes three new scents which include Inviting Cherimoya, Irresistible Vanilla, and Tempting Pear and Melon.
“We are also introducing new scents and for sure, we would again think of other new variants in the future,” Marian added.
The historic partnership between Beautéderm Home and Marian happened in 2018 when the brand launched Reverie – an exquisite line of home scents that originally consisted of soy candles and air purifiers as well as room and linen sprays.
“I am truly overjoyed that my relationship with Beautéderm Home lasted for this long and I’m excited as I look forward to many more years with this brand that is very dear to my heart,” said Marian. “We have worked so hard in developing these new products and I am so proud to introduce and present them to everyone.”
Anicoche-Tan on the other hand expresses that her relationship with Marian has transcended from business to a loving sisterly bond that she deeply treasures.
“Marian is an extremely valued member of the Beautéderm family and I am so happy to have her on board as the brand ambassador of Beautéderm Home for another 30 months and hopefully more years in the future,” said the lady CEO.
“Marian and I are really like sisters. She’s my baby sister as she is the sweetest and the kindest, and one of the most professional ambassadors that we have. What I love about her is that her love for me is wholeheartedly extended to my staff and to all of our resellers and distributors. I truly celebrate Marian and her solid partnership with Beautéderm Home. But more than that, I am grateful for her sincere and loyal friendship,” she carried on.
For more information on Beautéderm Home and Reverie follow @beautédermcorporation on Instagram and TikTok; follow @beautedermcorp on Twitter; like Beautéderm on Facebook; and subscribe to Beautéderm TV on YouTube.