Cookware label Masflex recently celebrated its 25th anniversary with the introduction of its new brand ambassador—the Adobo Queen herself, Nancy Reyes Lumen.
Lumen shared during the celebration that she has been using Masflex products since the brand’s inception and expressed how thrilled she was to endorse it.
“I can only be endorsing products I believe in,” she pointed out.
Lumen also told the audience how Masflex is very flexible in finding solutions to existing kitchen struggles. “They listen to the needs of the Filipino kitchen,” she enthused.
Masflex, for its part, was also proud of the brand’s accomplishments in the past 25 years. The company said they always ensure that their products are sold not for the sake of selling but for providing innovative technological solutions to the cookware industry and to every household using a Masflex kitchenware.
“What sets Masflex apart is the quality checks and testing samples the products go through. We always want to innovate the brand,” Masflex Vice President for Sales and Business Development Ram Mirch told The Standard Life.
Aside from featuring their wide range of basic and premium lines of cookware, Masflex also showcased several kitchen hacks that will help consumers utilize their products and level up their kitchen experience—especially now that the importance of kitchen is downsized to it being able to fit in small spaces while providing all the necessary functions a household needs.
As Mirch put it, “We are looking towards the future.”
During the event, Lumen also presented some of her sumptuous recipes, made using Masflex products, including Mommy Nena’s Adobo, Lola Mereng’s Adobo sa Beer and Bibingka Ube Crepe Cake.