Aesthetician-turned-makeup mogul Anastasia Soare built her empire by developing the technique to shape eyebrows—which were overlooked then—that perfectly frame a person’s face because they follow the bone structure.
The “Eyebrow Queen” is never stingy when it comes to sharing her methods and techniques that gained her superstar and supermodel clients. Most recently, she launched an augmented reality app that helps users shape and groom their brows in the comforts of their home.
“This app will help you create timeless brows that will outlast any trend and give you the confidence to do them on your own,” enthuses Soare, founder and chief executive of Anastasia Beverly Hills.
The Brow App combines Soare’s Golden Ratio eyebrow shaping method with custom 3D technology and a patented algorithm to provide a filter-like image of the user with the best brow shape and color that suits them.
Mimicking the physical salon experience, it first analyzes the user’s facial structures and asks a series of questions about their hair color, preferred brow look, and experience with eyebrows to understand and recommend the brow shape, shade, and style that’s perfect for them.
It also has a Look Library that lets users virtually try on different styles and shapes of brows to see what suits their face.
For those ready to shape and groom their brows, they simply need to use the Brow Mirror feature that shows an outline of their chosen style to serve as guide for drawing or plucking. The feature also has a step-by-step guide – from filling and detailing all the way to finishing and highlighting.
“Developing The Brow App over the past year has been a labor of love. We’re so excited to finally bring this new technology to our community, and perfect people’s brows all over the world,” shares Soare.
In addition to the step-by-step guide, the app also offers more in-depth makeup tutorials and run-throughs of specific Anastasia Beverly Hills products and their purposes via the Mastery feature. Those who require further assistance can also use the app to book a virtual consultation with the brand’s pro artists.
Anastasia Beverly Hills The Brow App is now available on the App Store and later this month on the Google Play Store.