Direct selling company Avon empowers its representatives in the time of digital age with training and tools that will enable them to efficiently and effectively conduct business online.
“Avon representatives are now present online, even before social distancing was a thing,” said Nanette Roxas, sales and commercial excellence director for Avon Philippines.
In an online press interview, general manager Razvan Diratian said that in the beginning of the pandemic, “we immediately moved to online ordering and tele-ordering.”
“We are ramping up efforts for empowerment, building the digital skills of our representatives,” added Diratian
According to the company, every Avon representative receives continuous training to keep up with trends in beauty, fashion, as well as skills in sales and marketing.
“We are looking at how to transform our business from traditional to digital. We knew digital was coming and we wanted to accelerate; we developed our platforms and we’re having a totally new app,” said Diratian.
This year, the brand is investing in skills through the Digital Divas program, which explores how online clout can be translated to sales.
The three-week program, which started on August 20, features digital content creator vlogger Say Tioco who opened the event to discuss how to build a fanbase online.
On August 27, designer and fashion blogger Camille Co will share how to create quality and engaging content, and on September 3, Paulo Avelino will cap the learning series with a talk on how Avon representatives can overcome challenges and exceed people’s expectations.
Plenty more are included in the free three-week online program by Avon, available only to registered representatives.
“Apart from the avenues for training and skills development, Avon also supplements the learning of its representatives with online tools they can master to successfully run their business online,” said Kevin Dayleg, head of e-commerce and digital.
Dayleg shared, “We have the Avon On app which acts as a one-stop shop where representatives can access the digital IM brochure, place orders, and get notified with the latest trends, news, and newest products. The app also allows them to reach a wider audience with beauty posts on social media.
“We also launched the Avon Grow App where Sales Leaders can grow their team remotely and automate their business performance monitoring.”
To sign up for Digital Divas, go to shopavon.ph/