It’s a denim appreciation month this July at SM Supermalls.
SM Supermalls and SM Shopmag inject fun into fashion with #DenimWalkAtSM, where shoppers can turn participating SM malls into a fashion runway for a chance to win prizes.
“Whether you’re young or young at heart, there is no fashion dilemma that denim can’t fix. This year’s denim month celebration is one to watch out for as we continue to bring innovation in our malls through fun, interactive on-ground efforts,” said SM Supermalls senior vice president for marketing Jonjon San Agustin.
To join the promotion, ongoing until July 28, interested participants simply need to locate the #DenimWalkAtSM booths, register, find the treadmill and flaunt their best walk-in denim pieces, strike a pose, upload their video on Facebook with the hashtags #DenimWalkAtSM #ShopMagDenimReady and #DenimversityAtSM, and make sure the post is in public setting.
The booths will be at SM Bicutan (July 20), SM San Mateo and Megamall (July 21), SM North Edsa and Marikina (July 27), SM Dasmariñas and BF Parañaque (July 28). Go to www.smsupermalls.com for more information.