“I have a makeup technique I call ‘the finger way’ where I just use my fingers to apply makeup,” shared actress/entrepreneur Ara Mina. “It’s easy, fast, and more practical because I use fewer tools.”
With practicality at the core of her routine, Mina’s makeup line, dubbed Ara Colours, made in collaboration with local brand Ever Bilena, is composed of products that provide no-fuss beauty solutions.
Designed for women who lead busy, fast-paced lifestyles, Ara Colours offers products that are compact, great for multitasking, and offers great value for money.
All Ara Colours products are sized in such a way that they can conveniently fit in every woman’s beauty pouch. The products are also great for multitasking, which means each of her products offers multiple benefits in just one package.
For instance, the Matte Lipstick, which is a 2-in-1 flat-shaped lipstick, can be used as lip liner and a lipstick at the same time; the Lip and Cheek Tint, which is a non-drying water-gel tint, can be used on the lips, cheeks, and on the eyes; and the Shimmer Eye Palette comes with light shades perfect for highlighting features.
Ara Colours promises to deliver real value for money. Being a working mom herself, Mina understands how women of today are more practical and financially matured. As such, prices range from P175 to P245.
“Busy moms and housewives should always look good even when they are at home. With Ara Colours, it’s easy to achieve because they’re all easy to apply and they’re very affordable too. We want beauty to be effortless,” she said.
Ara Colours is exclusively available in Ever Bilena Direct Sales.