Local cosmetics company Ever Bilena celebrates its 36th anniversary this year.
“It is a great honor to become part of our consumers’ journey to beauty for 36 years,” said president and chief exeutive Dioceldo Sy.
He added, “Ever Bilena continues to offer high quality and budget-friendly makeup items so that everyone, no matter your age or background, can feel more beautiful and confident.”
The homegrown brand recently had its annual photo shoot which gathered Ever Bilena’s endorsers, including singer-actress Loisa Andalio, Christian Bautista for Blackwater Men, Barbie Imperial and Daiana Menezes for Blackwater Women, Careline ambassador Andrea Brillantes, Max Collins and Glaiza de Castro for EB Advance, Ara Mina representing EB Direct Sales, Maris Racal for Careline, and multi-hyphenate celebrity Rayver Cruz for Blackwater.
As the company celebrates another milestone, Ever Bilena promises new items that will soon be in the market.
“Our goal is to continuously provide bigger item selection for our customers, from different walks of life, in terms of new product developments that we launch in the market,” said Ever Bilena marketing manager Olive Padilla.
She continued, “Also, our aim is to provide consumers access to a wide range of high quality makeup and personal care products developed to suit their personality and preference.”
Aside from the shoot, the cosmetics company is set to release a music video featuring its official theme song. “The song is about legacy, pride, and trust. We want to make sure that each and every part of the Ever Bilena experience that happened in the past 36 years is included,” said Sy, adding that employees, along with its brand ambassadors will appear in the video.
Since 1983, Ever Bilena has expanded its offerings from nail polish to cosmetics, fragrances, bath and body products, and hair styling aids, among others, giving Filipinos a diverse range of high quality choices at affordable prices.