During the recently concluded Paris Fashion Week, L’Oréal Paris made a bold statement for inclusivity and beauty for all ages and origins when it hosted a runway show on the River Seine.
A wide audience, including Heart Evangelista, watched Le Défilé L’Oréal Paris on the Seine’s riverbanks. Evangelista took part in celebrating beauty and fashion, where spokespersons and models from different backgrounds walked on a 60-meter runway, custom-designed to float on water.
L’Oréal Paris global makeup artist Val Garland and global hair artist Stéphane Lancien directed the beauty team in creating 70 hair and makeup looks.
The 12 fashion designer partners, from Balmain, Poiret, Jacquemus to Isabel Marant, Elie Saab, and many more, showed pieces from collections in stores now, each inspired by la Parisienne, with jewelry showcased in an exclusive partnership with renowned maison Chopard.
Traffic along the Seine was halted for the show’s duration, bringing Paris’ symbolic heart to a temporary stop for a celebration of fashion and beauty creativity on which the city thrives.
Designed to bring fashion and beauty to an ever-wider audience from the heart of the French capital, Le Défilé L’Oréal Paris was also livestreamed to 30 countries.
“Le Défilé L’Oréal Paris is our opportunity to share during Paris Fashion Week an extraordinary experience with everyone!” enthused L’Oréal Paris global brand president Pierre-Emmanuel Angeloglou.
“We are delighted to invite thousands of members of the public to a celebration of every element of our brand’s DNA—Paris, beauty, creativity, fashion, and diversity—with the River Seine as our majestic backdrop. Our goal, as ever, is to lead the way in making fashion and beauty trends for all.”
Prior to the show, the exclusive L’Oréal Paris x Isabel Marant collaboration was launched internationally on Sept. 27. This limited makeup line brings the most influential French female designer’s inimitable Paris girl-cool to accessible makeup.