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Friday, March 29, 2024

Color Me Young! 

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The Millennial vibe and spirit has been reigning in many aspects of the market lately, from architecture, fashion, design and technology including social media. Even classic brands are embracing this tune and opening their collections to a younger audience. 

The timeless and elegant brand Charriol recently joined the bandwagon. The invitation says “Colorful and Young” – a slightly different theme from what we’re used to with the classic pieces of Charriol. Bold colors and young vibe greeted the guests at the recent Charriol Forever Colors and St. Tropez 35 watch launch held at the Mind Museum, Bonifacio Global City. 

Vice President for Philippe Charriol International, Alexander Charriol and Regional Director for Charriol International, Thibaud Jaouen

Vice President for Philippe Charriol International, Alexander Charriol, unveiled the new collection in a vibrant show of colors, with models parading bold statements to complement the new designs. “Colors,” “Rock,” Cool,” “New,” “Forever” –  words that perfectly describe The Forever Colors collection of bangles, their hallmark cable bracelets and classic designs which were infused with pop and street-chic design perfect for the current market. Available in 12 eye-catching shades – pink, fuchsia, cobalt blue, pistachio green or charcoal, encased in pink gold and black frames, the Forever Color bangles evoke a fairytale-meets-rock mood. Another eye catching newcomer is the St. Tropez 35 watch, a larger 35mm variant with an added moonphase movement from the popular brands St-Tropez watch for women. This new watch model comes with a polished bezel engraved with the CHARRIOL lettering and the iconic cable bracelet strap. 

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Evoke a fairytale-meets-rock mood with Charriol’s Forever Colors bangle collection and the timeless and chic Charriol’s St.Tropez 35 timepiece for women

Since 1983, Charriol has taken pride in designing timeless, elegant pieces that reflect the contemporary tastes of its loyal patrons. The colorful collection that is in tune with the current desires of the market is spearheaded by the second generation Charriol: Alexandre and his sister Coralie who is the Creative Director of Charriol International. Alexandre infused colors as inspired by his love for painting while his sister made sure that the heritage design remains in its signature craftsmanship. 

Models wearing the NEW fun, cool and colorful bangle pieces from Charriol’s Forever Colors collection

The launch event was brimming with young energy as hosted by Janeena Chan while guests were treated to the funky tunes of Neo-Soul and Jazz band Chocolate Grass followed by the The Zombettes. During the event, the guests were also treated to a live fashion illustrated OOTDs by celebrated fashion illustrators  Kar Victoriano and Soleil Ignacio.  

Live fashion illustrated OOTD station by fashion illustrators Kar Victoriano and Soleil Ignacio.

With the successful unveiling of its latest collections, Charriol further cements its place as one of the world’s leading jewelry and watch makers. Be rest assured; regardless of place, time and occasion, Charriol will keep you up-to-date with modern pieces that embody effortless style. 

The new CHARRIOL timepieces and jewelry collections are available at their exclusive stores nationwide. Charriol is exclusively distributed in the Philippines by the SSI Group

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