Three weeks after it officially closed its brick-and-mortar and online stores in the Philippines, FitFlop on June 22 announced its return to the country through a new distributor.
Recognizing the country as “an important market”, the wellness footwear label has appointed lifestyle retailer MAP Active Philippines, a subsidiary of PT MAP Indonesia, as its new distributor. MAP Active takes the reins from FitFlop’s previous Philippine distributor, Primer Group.
“We are thrilled to announce this new partnership with MAP Active to reinvigorate the FitFlop brand in the Philippines,” said Margaret Ma, general manager of FitFlop Asia Pacific.
“Their longstanding expertise and knowledge of the local market combined with our innovative footwear designs will allow us to reach new heights as we continue to serve our loyal Filipino clientele.”
FitFlop plans to relaunch both physical and online stores in October this year. Nine stores will reopen, including SM Pampanga, SM Cabanatuan, SM Bacolod, SM Megamall, SM North Edsa, Ayala Centrio, Ayala Abreeza, Trinoma, and Robinsons Place Manila.
“We are incredibly excited to add FitFlop to our portfolio of global brands as their distributor in the Philippines,” said Dirk Boerma, country manager of MAP Active Philippines.
MAP Active represents sportswear and lifestyle brands New Balance, Airwalk, Converse, and Haddad.