Lifestyle brand Diesel becomes the official style partner of legendary Italian AC Milan football club. The partnership will last at least for the next three years when Diesel will be dressing the AC Milan team “off-field.”
These two Italian icons, each with its own global presence, share many of the same values rooted in their DNA: team spirit, brave attitude and the will to win. These are matched with an unconditional passion for the sport itself, a passion Diesel and AC Milan have lived throughout their entire path, in their respective fields and that has always driven them in reaching new heights. Two brands have a worldwide solid leadership, as strong in Italy and Europe as it is in Asia and United Arab Emirates.
Thus Renzo Rosso, Diesel’s founder says, “This is a long-time dream coming to life, for me, for my family, for Diesel. The extraordinary journeys of Diesel and AC Milan are intrinsically linked: we are two major Italian players, iconic, similar in spirit, with global resonance, and we are teaming up around a dream of pride, passion and bravery. We want to make this collaboration unique, fueled with irony, innovation and modernity.”
“I grew up with the red and black colors. I’ve always felt they were like a second skin. They’ve become my passion – the same passion that has driven AC Milan and Diesel to set up this partnership. Diesel is a dynamic, international company in the fashion world, oriented towards the younger market, the same one AC Milan appeals to and reaches out to, following the path of other top European clubs,” said AC Milan Vice President and CEO Barbara Berlusconi.
For 117 years, AC Milan has been synonymous with soccer, entertainment, emotion and success. The red and black, is one of the clubs that won the largest number of international trophies in the history of soccer. Since its founding in 1899, AC Milan has won 18 League Championships, five Italian Cups, seven Champions League, two Cup Winners’ Cup, five European Super Cups, three Intercontinental Cups, six League Super Cups, and one FIFA Club World Cup. Today AC Milan is a leading entertainment company producing sporting spectacles for millions of people around the world.
Diesel is an innovative international lifestyle brand, producing a wide range collection of jeans, clothing and accessories. Since its creation in 1978, Diesel has evolved from being a leading pioneer in denim into premium casual wear, becoming a true alternative to the established luxury market. Despite its growth, Diesel’s philosophy has remained the same: a brand standing for passion, individuality and self-expression.
In the Philippines, Diesel is at Bonifacio High Street Central, Greenbelt 3 and Power Plant Mall.