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Wednesday, November 29, 2023

The power of purple

For 150 years now, Welch’s has been serving the natural goodness of grape juice in millions of homes across the globe, including the Philippines, with its advocacy of “sharing what’s good” and offering healthier nutritional choices.

“Welch’s is an advocate of better nutritional choices for families,” said Erika Rodriguez, vice president for marketing of GEMCo, the Philippine marketing agent of Welch’s International.

“Opening a bottle of Welch’s 100% Grape Juice is like unleashing the power of purple in every sip. Unlike other beverages that contain huge amounts of sugar and artificial coloring, Welch’s is vitamin-packed and 100 percent natural,” she added.

There are over 900 farmer-owned vineyards across America and Canada that have partnered with Welch’s to ensure a steady supply of grape juice for a century and a half now.

Chefs Trisha Ocampo and Peachy Mathay preparing food and drinks using Welch’s.
Chefs Trisha Ocampo and Peachy Mathay preparing food and drinks using Welch’s.

“This celebration serves as an opportunity for us to pay tribute to the family farmers that actually own Welch’s and who have grown the grapes for generations, as well as the cooperatives that put their heart and soul to making the brand reach 150 years,” said Rodriguez.

Over the years, Welch’s has adopted innovations that provided additional convenience to its customers, such as the introduction of PET bottle containers, and expanded its product line to include the Welch’s Fruit Snack gummies.

For his part, Lucio Cochanco Jr., president of local distributor Fly Ace Corporation, said Welch’s was not only a heritage brand but one that became synonymous to delicious goodness among Filipinos.

“Fly Ace has been a partner of Welch’s since 1997. It is a product that we are proud of since it is well loved because of its nutritional values. Moving forward, we want more Filipinos to share in the joy of drinking Welch’s together especially during special occasions and family moments,” said Cochanco.

One serving of Welch’s is equivalent to about 40 pieces of Concord grapes, which are rich in polyphenols—natural antioxidants that can help fight most chronic diseases such as diabetes, cancer, and cardiovascular diseases.

Welch’s 100% Grape Juice products
Welch’s 100% Grape Juice products

According to Ma. Paz Sales of the Nutritionist-Dietitians Association of the Philippines, Filipinos should regularly consume vegetables and fruits, especially purple-colored ones like the Concord grapes used in Welch’s products.

Scientific studies showed juice made from Concord grapes contain natural sugars, which, compared to other forms of sugars, are considered to be low in the glycemic index.

“Welch’s juice uses the entire Concord grape—skin, seeds, and all—to release the plant’s true polyphenol power. You can just imagine the vitamins and minerals in each glass of Welch’s that has nurtured generations of families not only in the Philippines but all over the world,” Rodriguez added.

I’m at

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