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Tuesday, November 28, 2023

Elevating the Filipino hotel industry on global stage

The Hotel Sales and Marketing Association (HSMA) Philippines is the country’s premier organization of hotel sales and marketing leaders. It has grown to become a formidable organization of 140 hotel and resort properties nationwide.

Driven by its advocacy to empower Filipino hoteliers to become world-class leaders in the hospitality industry, this dynamic group has launched the country’s very first Hospitality Summit which will take place on October 12 at the Manila Marriott Hotel.

With the theme “Elevate the Game: Taking the Lead Towards Global Competitiveness,” the event will tackle relevant topics such as “Recovery in the Hospitality Industry,” “Developing Globally Competitive Filipino Hoteliers,” and “Consumer Behavior and Brand Management in the Digital Age.”

HSMA President Loleth So spearheads the launch of the country’s first-ever Hospitality Summit

Some of the distinguished leaders in the country’s travel, tourism, and hospitality industry will share their expertise, among them,  Jonathan Ravelas, a prominent private analyst known for his extensive experience in the country’s economic landscape, and  Wilma Estaura, Group Director of Human Resources at Ayala Hotels and Resorts.

The day-long event will include panel discussions on “Globalizing Homegrown Brands and Filipinizing International Brands,” and “Career Journey of Industry Leaders, The Lessons, The Wins and Everything In Between.”  These segments will feature Sophia Hilario-Altamirano, Market Director of Sales, Distribution, and National Sales Office of Marriott Philippines; James Montenegro, Country Manager of Chroma Hospitality; and Cleofe Albiso, Managing Director of Megaworld Hotels.

Completing the panel of experts topbilling the event are  Cathy Nepomuceno, Senior Vice-President and Head of Sales and Operations of Discovery Hospitality;  Bruce Winton, Multi-Property Vice-President in the Philippines for Marriott International; and  Arthur Gindap, Senior Vice-President and Business Unit Manager of Robinson’s Hotels and Resorts.

Loleth So, HSMA President and Area Director of Sales and Marketing of Megaworld Hotels and Resorts, declared during the Launch that the organization is “excited to host this event towards giving the accommodation industry’s sales and marketing teams the skills required to manage the demands of the constantly changing industry.”

Ms. So is confident that, as the industry continues on its road to recovery, events like this can give critical insight to improve travel, tourism, and hospitality towards making it more competitive.

The 1st HSMA Hospitality Summit is open to both HSMA members, who are entitled to a special registration rate of only P3500, and non-members at P4500. More information may be obtained from  Riza Pangan  at

GRANDMA:  Back in our days,
you could buy milk, soap, spices, eggs,
and meat all for a dollar.
GRANDSON:  You can’t do that now.
They have CCTVs everywhere.

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