According to the 2019 Global Web Index, 25 percent of Twitter users in the Philippines are mothers, mainly millennial moms.
As the platform of choice for real-time information, moms go to Twitter to search for #WhatsHappening around the globe and even proudly share their motherhood journey on Twitterverse.
Moms want real-time information
The 2019 Global Web Index revealed that 66 percent of moms go on social media to stay-up-to-date while 48 percent have read news and current events on Twitter.
For instance, school updates are available on Department of Education (@DepEd_PH) and Commission on Higher Education (@PhCHED) accounts.
To get real-time updates, Twitter offers these steps on enabling notifications for a specific account a user follows:
1. From the account profile, tap the notification icon
2. Check the box next to Account notifications.
3. From the pop-up message, choose between two notification types: All Tweets or Only live video.
4. Tap your selection.
They share blissful ‘MOMents’
Moms on Twitter share about their journey on motherhood, pregnancy, and breastfeeding, just to name a few. They mostly use Twitter to keep their friends and relatives updated as well as to share precious moments with their children and insights from which other moms can learn.
For example, there’s a mom who made a thread of her mouthwatering “quarantine cooking” dishes and also shared some lighthearted moments she spent with her daughter while they were both safe at home.
Moms love pop culture, too!
While moms on Twitter are mostly millennials, moms of all ages love a good dose of pop culture and entertainment. This quarantine period, over 45 percent of moms search for updates about the latest television series. One relatable example is how new mom, Anne Curtis (@annecurtissmith), and other moms fangirled over K-dramas such as Crash Landing on You and Itaewon Class.
They share tips on everything under the sun
Moms surely have some practical tips and advice on how to win in life, and they learn from one another by sharing it on Twitter.
Several Filipino moms on Twitter encourage each other to always make time and pamper themselves with #selfcare activities. One Twitter user mother made a thread of a simple skincare routine and explained why wearing sunscreen is important for younger skin.
Review and shop for their kids
Majority or 72 percent of moms on Twitter said that they are the main food shopper in the household, so it’s no surprise that they are interested to find out any information or tips that can help them shop wisely.
One particular user shared how her mom went to three grocery stores just to find an ingredient for a dessert they wanted to make.