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Thursday, March 28, 2024

A sustainable body-loving body butter   

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The Body Shop launched the first-ever Body Butter in 1992. Created in the kitchen of no less than The Body Shop Founder Dame Anita Roddick, the very first Mango Body Butter was given its name by her daughter who, while making a piece of toast, simply said “it’s like butter…for your body.” The rest is history.

Today, these iconic moisturizers are loved so much that one is sold every 3 seconds across the world.  And these body-loving favorites just got even better.   The new Body Butters are now registered by The Vegan Society (a gold standard for vegan certification), made with at least 95 percent ingredients of natural origin, love skin with 96-hour moisture, and come in their most sustainable packaging yet made with 100 percent recycled plastic tubs. 

Avocado Body Butter is made with Hass avocado oil and Community Fair Trade shea butter.

The new and improved Body Butters are made with at least 95 percent natural origin ingredients, including handcrafted Community Fair Trade shea butter from Ghana, which harnesses the nourishing power of Community Fair Trade shea butter from the Tungteiya Women’s Association in northern Ghana. In true Fair Trade fashion, this helps provide financial independence for Ghanaian women.

Today, over 600 women from 11 villages handcraft the shea butter using an 18-stage process of traditional techniques, passed on from mother to daughter for generations. 

Delivering 96 hours of intense moisture, their Body Butters leave your skin feeling soft and smooth without feeling sticky. In fact, in a The Body Shop study, over 90 percent of users agreed the formula easily melts into skin and has a non-sticky feel, and over 86 percent agreed the Body Butters made them feel good in their skin.   

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The Body Shop’s new intensely creamy Body Butter comes in recyclable packaging.

Love yourself with The Body Shop’s new, most nourishing, and sustainable Body Butters ever for your skin type: Strawberry, British Rose, Pink Grapefruit, Satsuma for normal skin; Moringa, Mango and the new Avocado for dry skin; Shea, Coconut, Argan and Olive for very dry skin; and Almond Milk for dry, sensitive skin. 

With new fully recyclable packaging, these are The Body Shop’s most sustainable Body Butters ever. They’re all made with aluminum lids and 100 percent recycled plastic, including Community Fair Trade recycled plastic collected off the streets of Bengaluru, India, through The Body Shop’s trade partnership with Plastics for Change. 

The Body Shop’s Community Fair Trade partnership with Plastics for Change not only helps tackle the existing plastic problem but helps support around 2,500 marginalized waste pickers in India with access to more sanitary working conditions and a fair price for the plastic waste they collect.     

Shea Body Butter now made with 97 percent ingredients of natural origins.

The Body Shop encourages its customers to join its “Return, Recycle, Repeat” program in partnership with SM Cares. To be a part of the movement, simply return your empty, clean, and dry containers to any of The Body Shop stores located in the malls and they will handle the recycling for you.   

The Body Shop through its partnership with SM Cares’ Plastic Waste Collection Program ensures that your participation helps avoid plastics from filling the oceans and adding to landfills.

The new Body Butter is available at The Body Shop stores and on its online store www.thebodyshop.com.ph.

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