SM Supermalls recently launched the country’s first-ever in-mall smart robot designed to help with directions and provide mall information.
First available at SM Megamall, SAM is an artificial intelligent humanoid robot which is part of SM’s series of innovations designed to improve customer malling experience.
It offers information about the latest deals, promos, and events. Equipped with an advanced face recognition technology, it can also make personalized greetings to customers once they enter the mall.
Customers can also chat with SAM through the SM Supermalls Facebook page. It serves as a 24/7 online concierge that can provide information like branch locations, mall schedules, and promos, to name a few.
“We are very thrilled to finally share with you another milestone as we bring in the country’s first ever smart customer service robot. This breakthrough innovation is a reflection of our commitment to continuously give enhanced malling experiences to our customers,” said SM chief operating officer Steven Tan during the launch.
Also present during the launch were SM senior vice president for marketing Jon-Jon San Agustin and SM Megamall assistant vice president for operations Christian Mathay.
Ligo Lim, senior sales manager of Cal-comp Technology (Philippines), SAM’s creator and the country’s leading provider of electronic and original design manufacturing services, also graced the event.
SAM is currently deployed at SM Megamall and will also soon roll out in other SM malls.